Senior Manager EComm Marketing - Qantas Loyalty

Qantas Airways
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Stakeholder management","Negotiation","People development","Strategic planning"]

Lead the EComm marketing strategy for Qantas Loyalty, driving revenue targets and member acquisition and engagement across Qantas Marketplace and Qantas Wine. Manage a high-performing team of three and develop bottom-up marketing plans, offer strategies, and ROI-focused campaign measurement. Partner with Commercial, Finance, Product, Legal, and the Marketing CoE to align campaigns and collateral to briefs and commercial objectives, while delivering insight-led prioritisation for the portfolio.

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FursaFursa
Qantas Airways
Qantas Airways
1 day ago

Senior Manager EComm Marketing - Qantas Loyalty

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the EComm marketing strategy for Qantas Loyalty, driving revenue targets and member acquisition and engagement across Qantas Marketplace and Qantas Wine. Manage a high-performing team of three and develop bottom-up marketing plans, offer strategies, and ROI-focused campaign measurement. Partner with Commercial, Finance, Product, Legal, and the Marketing CoE to align campaigns and collateral to briefs and commercial objectives, while delivering insight-led prioritisation for the portfolio.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time · 15 months
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive the EComm marketing strategy for Qantas Loyalty, accountable for acquisition, member engagement, and marketing activity to meet revenue targets.
  • •Lead and manage a marketing team of three, providing marketing leadership and workforce planning.
  • •Develop and maintain marketing plans, providing sign-off so campaigns and collateral align to briefs and commercial objectives.
  • •Review offers and contracts to determine appropriate marketing support and ensure post-implementation reviews to assess ROI and recommend future activity.
  • •Collaborate with internal partners across Commercial, Finance, Product, Legal, and the Marketing CoE to deliver outcomes for the EComm portfolio.

Pay and Benefits

Perks:Paid Leave

Key Requirements

  • •10+ years’ experience leading a team with knowledge of partnership and/or retail & service marketing across a range of products.
  • •Extensive direct marketing and media performance experience across acquisition and engagement campaigns in a corporate or agency environment.
  • •Strong stakeholder management and negotiation skills, including experience dealing with senior marketing and business leaders.
  • •Proven people development and workforce planning capabilities.
  • •Ability to build bottom-up activity plans to deliver to revenue targets and apply ROI measurement and segmentation to optimise campaigns.
Experience:10+ years
Skills:LeadershipStakeholder managementNegotiationPeople developmentStrategic planning
Languages:English

Company Brief

Qantas Airways
Australia’s flag carrier providing domestic, international and freight air services, operating Qantas, Jetstar and QantasLink brands, plus a loyalty business (Qantas Frequent Flyer) and aviation services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mascot, NSW, Australia
Founded: 1920
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