Creative Strategist, Growth Marketing

Canva
Istanbul
Workplace: HybridContractFunction: Marketing & GrowthSkills: ["Analytical thinking","Rigorous testing","Collaboration","Self-direction","Ownership"]

Own the creative performance engine for marketing across Turkey—driving the full creative cycle from research and briefing through production, editing, and analysis. You’ll optimize paid and organic social creative using performance dashboards and measurement frameworks, develop testable ideas, and partner closely with analytics, data science, and agency teams. You’ll also guide UGC and localization for platform-native formats while supporting CRO initiatives across the funnel.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Canva
Canva
1 month ago

Creative Strategist, Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own the creative performance engine for marketing across Turkey—driving the full creative cycle from research and briefing through production, editing, and analysis. You’ll optimize paid and organic social creative using performance dashboards and measurement frameworks, develop testable ideas, and partner closely with analytics, data science, and agency teams. You’ll also guide UGC and localization for platform-native formats while supporting CRO initiatives across the funnel.
Location: Istanbul
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end creative cycles (research, briefing, production, editing, analysis) and run sprint cycles with regional and global teams.
  • •Analyze and optimize marketing performance by identifying winners, diagnosing underperformance, and designing creative tests, lift studies, and attribution experiments with analytics teams.
  • •Develop organic and paid social creative strategy for Turkish audiences across Meta, TikTok, Instagram, and emerging platforms.
  • •Brief, review, and optimize UGC and localization work to ensure brand fit and platform performance, applying cultural fluency.
  • •Partner with in-house and agency teams to support creative direction and contribute to CRO initiatives that improve conversion across the funnel.

Key Requirements

  • •Hands-on experience in creative strategy or performance marketing, especially paid and organic social.
  • •Strong knowledge of platform-native formats and the ability to test, learn, and scale creative frameworks.
  • •Ability to use performance dashboards and measurement frameworks (including MMM and attribution) to drive decisions.
  • •Deep, genuine knowledge of the Turkish market, with fluency in Turkish and English.
  • •Experience briefing and iterating creative in cross-functional sprints with agency and internal teams.
Experience:Growth marketingPaid socialOrganic socialLocal market marketing
Skills:Analytical thinkingRigorous testingCollaborationSelf-directionOwnership
Languages:TurkishEnglish
Tech Stack:MetaTikTokInstagramYouTubeDashboardsMMMAttribution

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor