Sr Manager-Marketing (INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI, IN)

Birlasoft
Pune
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10-12 yearsEducation: mastersSkills: ["Strategic thinking","Relationship building","Persuasiveness","Listening","Collaboration"]

Lead BU marketing strategy and execution, aligning with business units to drive brand visibility and generate demand. Own multi-touch integrated omnichannel campaigns across channels (including PPC, SEM, and paid social) to build sales-qualified pipeline and revenue inflows. Develop external propositions, collateral, content marketing, and case studies, manage web and social content, and partner with verticals, analysts, OEMs, and inside sales to support joint GTM and deal pipeline.

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FursaFursa
Birlasoft
Birlasoft
1 day ago

Sr Manager-Marketing (INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI, IN)

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Job Summary

Lead BU marketing strategy and execution, aligning with business units to drive brand visibility and generate demand. Own multi-touch integrated omnichannel campaigns across channels (including PPC, SEM, and paid social) to build sales-qualified pipeline and revenue inflows. Develop external propositions, collateral, content marketing, and case studies, manage web and social content, and partner with verticals, analysts, OEMs, and inside sales to support joint GTM and deal pipeline.
Location: Pune
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and execute marketing strategy and plan for one or more business units/business lines.
  • •Execute integrated multi-touch omnichannel campaigns across multiple channels to generate sales-qualified pipeline.
  • •Develop external-facing proposition development and lead creation collateral for propositions, including content marketing aligned to an editorial calendar.
  • •Create and manage case studies, press releases, testimonials, and content marketing assets with practice/verticals and writing agencies/SMEs.
  • •Run inbound and outbound campaigns (including PPC, SEM, and paid social) to drive revenue inflows and awareness, and support deal pipeline with inside sales.

Key Requirements

  • •MBA or equivalent business/BU experience.
  • •10–12 years of marketing experience.
  • •Experience creating and managing strategic marketing efforts to increase quality leads from online and traditional sources.
  • •Understanding of enterprise technologies such as ERP and CRM and relevant industry verticals.
  • •Experience with joint GTMs with large OEMs such as SAP, Oracle, Microsoft, AWS, Salesforce.
Experience:10-12 yearsEnterprise technologies
Education:Master's
Skills:Strategic thinkingRelationship buildingPersuasivenessListeningCollaboration
Tech Stack:ERPCRMPPCSEMPaid socialWeb contentSocial mediaSAPOracleMicrosoftAWSSalesforce

Company Brief

Birlasoft
Birlasoft is a global IT services and digital solutions provider delivering consulting, enterprise applications, cloud, and infrastructure services to enterprises across industries, helping accelerate digital transformation and business modernization.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Noida, India
WebsiteLinkedIn