Senior Paid Media Manager (Social)

Later
Boston
Workplace: HybridFull timeUSD 105,000 - 135,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 6+ yearsEducation: bachelorsSkills: ["Analytical rigor","Strategic thinking","Customer centricity","Experimentation mindset","Collaboration"]

Lead end-to-end paid social strategy and execution for Later Influence customers in the Professional Services team. Own multi-platform campaigns and partner with account leaders to translate client goals into data-backed media plans across Meta, TikTok, YouTube, LinkedIn, and Snapchat. Forecast spend, optimize performance against KPIs, build reusable playbooks, and stay ahead of platform trends and AI-driven advertising best practices.

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FursaFursa
Later
Later
8 months ago

Senior Paid Media Manager (Social)

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Job Summary

Lead end-to-end paid social strategy and execution for Later Influence customers in the Professional Services team. Own multi-platform campaigns and partner with account leaders to translate client goals into data-backed media plans across Meta, TikTok, YouTube, LinkedIn, and Snapchat. Forecast spend, optimize performance against KPIs, build reusable playbooks, and stay ahead of platform trends and AI-driven advertising best practices.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Develop paid social strategies that translate client goals into data-backed media plans across major platforms.
  • •Own the full campaign lifecycle—planning, setup, QA, trafficking, testing, optimization, and measurement—in collaboration with paid media specialists.
  • •Forecast spend and performance to support planning, resourcing, and future investment proposals.
  • •Monitor and analyze results continuously, translating insights into actionable recommendations and improved reporting.
  • •Build and maintain paid social playbooks and templates to standardize repeatable workflows and improve execution efficiency.

Pay and Benefits

Salary: USD 105,000 - 135,000 annually

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
  • •6+ years of hands-on paid social media experience with a strong track record driving performance outcomes.
  • •Strong strategy and execution experience on Meta & TikTok, including managing multi-platform campaigns with significant budgets.
  • •Agency experience required.
  • •Fluency in major ad platforms (Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads) and analytical reporting using GA4 and/or analytics dashboards.
Experience:6+ yearsPaid socialAgencyInfluencer marketingMulti-platform advertising
Education:Bachelor's in Marketing, Business, or related field
Skills:Analytical rigorStrategic thinkingCustomer centricityExperimentation mindsetCollaboration
Certifications:Meta BlueprintGoogle AdsGoogle Analytics
Languages:English
Tech Stack:Meta AdsTikTok AdsLinkedIn Campaign ManagerYouTubeGoogle AdsSnapchat AdsGA4ExcelSheetsAsanaLater Influence

Company Brief

Later
Provides a visual social media planning, scheduling, and analytics platform that helps brands, creators, and agencies manage Instagram, TikTok, and other social channels. Offers content calendar, media library, and performance insights to streamline social publishing workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Vancouver, Canada
Founded: 2014
Website