1 month ago

Associate Manager, Global Product Marketing, NBA

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Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Lead global marketing efforts for premium free-to-play mobile titles, partnering with Product, Data Science, UA, Partnerships, and Communications to deliver integrated campaigns. Own marketing plan strategy and execution across paid, earned, shared, and owned channels for launches, content updates, and in-game promotions. Define positioning and messaging, develop marketing content with creative partners, run funnel and A/B testing, monitor budgets and KPIs, and conduct competitive analyses to drive business growth.

Location: California

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead global marketing plan development and execution across paid, earned, shared, and owned channels for worldwide launches, content updates, and in-game promotions.
•Partner with Product and cross-functional teams (Data Science, UA, Partnerships, Communications) to deliver integrated marketing plans for the Mobile Sports portfolio.
•Define positioning, messaging, audience strategy, and supporting marketing assets throughout the product lifecycle.
•Own development of marketing-related content with internal and external creative resources, testing and iterating to improve performance.
•Identify and master key KPIs, lead funnel testing (including A/B testing), monitor budgets, and report campaign results to stakeholders.

Pay and Benefits

Salary: USD 100,200 - 137,000 annually

Perks:Health InsuranceDentalVision401kEquityPaid HolidaysPaid Leave

Key Requirements

•5+ years of product marketing experience, including at least 2 years marketing mobile free-to-play titles.
•Strong marketing and strategic analysis skills with ability to map business drivers.
•Ability to take ownership and responsibility for projects.
•Anticipates problems and guides teams as necessary.
•Strong understanding of the full marketing mix.

Experience:5+ yearsMobile gamingFree-to-playProduct marketingGamingSports

Skills:Strategic analysisOwnershipProblem solvingCross-functional collaborationInnovation

Languages:English

Company Brief

2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.

Industry: Gaming

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Novato, United States

Founded: 2005

Website LinkedIn

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