Adidas

1 month ago

Manager Go‑To‑Market Lifestyle, SEA (Petaling Jaya, 10, MY)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

GTM leader for Adidas Lifestyle in SEA, translating regional direction into local assortments, channel-ready execution, and consumer experiences. Owns seasonal GTM planning, cross-functional collaboration, and market insights to drive sustainable growth across wholesale, retail, and digital channels in Malaysia.

Location: Malaysia

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross‑functional deliverables are aligned with global and SEA timelines.
•Translate SEA GTM direction into locally executable plans, ensuring alignment with consumer insights, channel priorities, and market opportunities.
•Lead GTM workshop readiness through country, category, and franchise planning, actively representing local market perspectives in seasonal GTM workshops
•Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and post-season reviews, ensuring strong seasonal readiness and cross-functional alignment.
•Monitor competitor activity, pricing dynamics, consumer behavior, and channel trends to identify assortment gaps and local market opportunities.

Key Requirements

•Bachelor’s degree in Business, Marketing, Merchandising, or related field.
•5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles—preferably in sportswear, fashion, FMCG, or retail.
•Experience working with cross-functional teams in a regional or global organization is a plus.

Experience:5+ yearsSportswearFashionRetail

Education:Bachelor's in Business, Marketing, Merchandising

Skills:Stakeholder managementCommunicationLeadershipMerchandisingCategory managementBusiness analysisPlanningExecution

Languages:English

Tech Stack:Microsoft ExcelPowerPointBI tools

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

1 month ago

Manager Go‑To‑Market Lifestyle, SEA (Petaling Jaya, 10, MY)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: Malaysia

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross‑functional deliverables are aligned with global and SEA timelines.
•Translate SEA GTM direction into locally executable plans, ensuring alignment with consumer insights, channel priorities, and market opportunities.
•Lead GTM workshop readiness through country, category, and franchise planning, actively representing local market perspectives in seasonal GTM workshops
•Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and post-season reviews, ensuring strong seasonal readiness and cross-functional alignment.
•Monitor competitor activity, pricing dynamics, consumer behavior, and channel trends to identify assortment gaps and local market opportunities.

Key Requirements

•Bachelor’s degree in Business, Marketing, Merchandising, or related field.
•5+ years of experience in GTM, Merchandising, Category Management, or Commercial roles—preferably in sportswear, fashion, FMCG, or retail.
•Experience working with cross-functional teams in a regional or global organization is a plus.

Experience:5+ yearsSportswearFashionRetail

Education:Bachelor's in Business, Marketing, Merchandising

Skills:Stakeholder managementCommunicationLeadershipMerchandisingCategory managementBusiness analysisPlanningExecution

Languages:English

Tech Stack:Microsoft ExcelPowerPointBI tools

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor