Head of Acquisition & Retention (Madrid, ES, 28006)

Allianz
Madrid
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceSkills: ["Leadership","Coaching","Stakeholder management","Organizational skills","Project management"]

Lead internal execution of the global digital marketing strategy for online acquisition and retention across paid/organic search, content, programmatic media, CRM/email, audio, CTV, and emerging channels. Manage a team of seven channel specialists across Americas, Europe, and APAC, set global performance standards, and run test-and-learn optimization with quarterly reviews. Partner with regional marketing managers, creative, analytics, and product teams to drive cross-market consistency, conversion outcomes, and capability development.

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Allianz
Allianz
2 days ago

Head of Acquisition & Retention (Madrid, ES, 28006)

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead internal execution of the global digital marketing strategy for online acquisition and retention across paid/organic search, content, programmatic media, CRM/email, audio, CTV, and emerging channels. Manage a team of seven channel specialists across Americas, Europe, and APAC, set global performance standards, and run test-and-learn optimization with quarterly reviews. Partner with regional marketing managers, creative, analytics, and product teams to drive cross-market consistency, conversion outcomes, and capability development.
Location: Madrid
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and inspire a team of seven channel specialists across Americas, Europe, and APAC, ensuring high-performance and data-driven execution.
  • •Translate the global digital marketing strategy into channel-level execution plans aligned across all 20 markets.
  • •Set global execution standards, performance benchmarks, and best practices across online acquisition and retention channels.
  • •Implement continuous test-and-learn experimentation and conduct quarterly deep-dive performance reviews with strategic recommendations.
  • •Collaborate with regional digital marketing managers, creative, analytics, product, and eCommerce teams to drive cross-market consistency and conversion outcomes.

Key Requirements

  • •Bachelor’s degree in Marketing, Advertising, Communications, or a related field; a Master’s degree is a plus.
  • •7+ years of progressive digital marketing experience, including at least 7 years in leadership roles overseeing multi-country teams.
  • •Demonstrated success managing performance-driven acquisition and retention programs across diverse digital channels.
  • •Experience leading teams of 5–8 direct reports with responsibility for performance, coaching, and development.
  • •Deep expertise in digital media, analytics, attribution, and optimization across paid search, programmatic, social, SEO, email, and emerging channels.
Experience:Digital marketingInsuranceFinancial services
Education:
Skills:LeadershipCoachingStakeholder managementOrganizational skillsProject management
Tech Stack:Paid searchOrganic searchContent marketingProgrammatic mediaCRM/emailSEOEmailAttributionOptimizationAnalyticsECommerce

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn