Sr. Manager, Brand Marketing

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead brand marketing strategy for Coach Korea in Seoul, translating global priorities into Korea-focused plans and scalable, high-impact campaigns. Own integrated marketing planning and activation—from co-briefs and KPI setting to PMO tracking—while guiding internal teams and aligning cross-functionally across Media/PR, CRM, and local activations. Track performance against KPIs (new acquisition, brand uplift, search lift, and traffic impact) and influence global/regional teams with data-driven insights.

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Support the Marketing Director of Coach Korea in developing brand vision and strategy aligned to global priorities and the Korean consumer and market landscape.
•Own integrated marketing planning and activations, including KPI setting, co-briefing with global marketing, PMO tracking, and campaign guidance for Korea marketing teams.
•Conduct customer research to form insight-led strategy and manage brand purpose/value-driven campaigns, budgets, and marketing annual planning (MAP).
•Lead internal marketing team orchestration plans based on campaign KPIs, consolidate plans, and revise with leadership to achieve targets across Media/PR, CRM, and local activations.
•Monitor and optimize campaign performance across media, acquisition, performance marketing, search, traffic, and business impact; track core KPIs including new acquisition and brand KPI uplift.

Key Requirements

•Senior brand marketing leadership with a strong growth mindset and strategic, data-driven decision-making.
•Proven experience in branding building, brand strategy, and campaign launch, including a leadership role.
•Strong understanding of global and local marketing principles with experience working cross-functionally in a multicultural environment.
•Strong project management skills to lead complex initiatives from conception to execution and manage orchestration across functions.
•Fluency in written and spoken Korean and English, with excellent communication and stakeholder influence skills.

Education:Bachelor's in Business Admin, Marketing, Communications

Skills:Strategic thinkingLeadershipTeamworkCommunicationProject management

Languages:KoreanEnglish

Company Brief

Tapestry

Industry: Luxury Goods

Website

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Tapestry

2 weeks ago

Sr. Manager, Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Support the Marketing Director of Coach Korea in developing brand vision and strategy aligned to global priorities and the Korean consumer and market landscape.
•Own integrated marketing planning and activations, including KPI setting, co-briefing with global marketing, PMO tracking, and campaign guidance for Korea marketing teams.
•Conduct customer research to form insight-led strategy and manage brand purpose/value-driven campaigns, budgets, and marketing annual planning (MAP).
•Lead internal marketing team orchestration plans based on campaign KPIs, consolidate plans, and revise with leadership to achieve targets across Media/PR, CRM, and local activations.
•Monitor and optimize campaign performance across media, acquisition, performance marketing, search, traffic, and business impact; track core KPIs including new acquisition and brand KPI uplift.

Key Requirements

•Senior brand marketing leadership with a strong growth mindset and strategic, data-driven decision-making.
•Proven experience in branding building, brand strategy, and campaign launch, including a leadership role.
•Strong understanding of global and local marketing principles with experience working cross-functionally in a multicultural environment.
•Strong project management skills to lead complex initiatives from conception to execution and manage orchestration across functions.
•Fluency in written and spoken Korean and English, with excellent communication and stakeholder influence skills.

Education:Bachelor's in Business Admin, Marketing, Communications

Skills:Strategic thinkingLeadershipTeamworkCommunicationProject management

Languages:KoreanEnglish

Company Brief

Tapestry

Industry: Luxury Goods

Website