Email Marketing Lead

Salesforce
London, Dublin
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Judgment","Prioritization","Data interpretation","Compliance awareness"]

Own EMEA email demand generation and event audience generation end to end, balancing stakeholder priorities with channel health to drive FY plan and KPIs. Lead strategy and quarterly business reviews, execute campaigns through send calendar/suppressions/sequencing, and translate post-send data into actionable insights. Direct AI-assisted email production, ensure GDPR/CAN-SPAM compliance edge cases, and grow adoption of Salesforce email self-service for Field Marketing. Hybrid role with three office days in Dublin or London.

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FursaFursa
Salesforce
Salesforce
1 day ago

Email Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own EMEA email demand generation and event audience generation end to end, balancing stakeholder priorities with channel health to drive FY plan and KPIs. Lead strategy and quarterly business reviews, execute campaigns through send calendar/suppressions/sequencing, and translate post-send data into actionable insights. Direct AI-assisted email production, ensure GDPR/CAN-SPAM compliance edge cases, and grow adoption of Salesforce email self-service for Field Marketing. Hybrid role with three office days in Dublin or London.
Location: London, Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own EMEA demand generation and event audience generation, balancing business needs with channel health to deliver FY plan and KPIs.
  • •Partner with Field Marketing, Strategic Events, and Demand Generation across EMEA from planning and audience strategy through AI-assisted email production and reporting.
  • •Execute end-to-end demand generation campaigns, making refresh/escalate/retire decisions and managing send calendar, suppressions, and sequencing.
  • •Translate post-send data into actionable insights and narratives for business review decisions, including attribution accuracy.
  • •Ensure compliance for email programs across EMEA sub-regions, handling GDPR/CAN-SPAM/data governance edge cases and escalation decisions.

Key Requirements

  • •7+ years of experience in email marketing.
  • •Strong judgment in stakeholder relationship management, including intake conversations, FY planning, and quarterly business reviews.
  • •In-depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud.
  • •Hands-on comfort directing AI tools for email production and knowing when to override.
  • •Strong skills in SQL, HTML/CSS, and AMPscript to evaluate and correct output as needed.
Experience:Email marketingDemand generationEvent programsSalesforce Marketing Cloud
Skills:Stakeholder managementJudgmentPrioritizationData interpretationCompliance awareness
Tech Stack:SalesforceSalesforce Marketing CloudAgentforceAISQLHTMLCSSAMPscriptGDPRCAN-SPAMData governanceLLMsAPIsMCP

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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Glassdoor: 4.1
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