Sr. Product Manager, Mobile Apps

Raptive
New York
Workplace: OnsiteFull timeUSD 160,000 - 195,000 annuallyFunction: Product ManagementExperience: 7+ yearsEducation: bachelorsSkills: ["Data-driven decision-making","Prioritization","Communication","Cross-functional collaboration","Product leadership"]

Own the vision, roadmap, and execution for monetizing mobile apps across a diverse publisher network. Lead the development of app monetization capabilities—ad formats, placements, SDK/mediation strategy, demand integrations, auction mechanics, experimentation, reporting, and optimization—while partnering with engineering and business stakeholders. Use measurement and analytics to drive data-driven revenue improvements, balance monetization with privacy-aware user experience, and align app infrastructure with the broader ad code platform.

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Raptive
Raptive
3 months ago

Sr. Product Manager, Mobile Apps

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the vision, roadmap, and execution for monetizing mobile apps across a diverse publisher network. Lead the development of app monetization capabilities—ad formats, placements, SDK/mediation strategy, demand integrations, auction mechanics, experimentation, reporting, and optimization—while partnering with engineering and business stakeholders. Use measurement and analytics to drive data-driven revenue improvements, balance monetization with privacy-aware user experience, and align app infrastructure with the broader ad code platform.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Define and drive the product vision for monetizing mobile app experiences across a diverse publisher base.
  • •Lead app monetization product development including ad formats, placements, SDK strategy, mediation, demand integrations, auction mechanics, experimentation, reporting, and optimization tools.
  • •Optimize app ad revenue using data-driven improvements across fill, CPMs, auction efficiency, and long-term publisher value.
  • •Partner with engineering and product leaders to define app infrastructure and align it with the broader ad code platform.
  • •Define measurement, analytics, and experimentation frameworks to evaluate performance and prioritize the roadmap.

Pay and Benefits

Salary: USD 160,000 - 195,000 annually

Key Requirements

  • •7+ years of product management experience, ideally in mobile apps, digital media, advertising technology, monetization, or related technology businesses.
  • •Track record of developing, launching, and scaling successful software products, preferably involving mobile app monetization or ad technology.
  • •Strong understanding of mobile app advertising, including SDK-based monetization, mediation, in-app bidding, programmatic demand, ad formats, measurement, and app-specific UX considerations.
  • •Knowledge of ad technology concepts such as GAM, SSPs, DSPs, header bidding, Prebid, auction dynamics, identity, targeting, and yield optimization.
  • •Bachelor’s degree required.
Experience:7+ yearsMobile appsDigital mediaAdvertising technologyMonetizationAd technology
Education:Bachelor's
Skills:Data-driven decision-makingPrioritizationCommunicationCross-functional collaborationProduct leadership
Tech Stack:Mobile appsIOSAndroidSDK-based monetizationMediationIn-app biddingProgrammatic demandAd formatsMeasurementPrivacy frameworksRelease cyclesGAMSSPsDSPsHeader biddingPrebidAuction dynamicsIdentityTargetingYield optimization

Company Brief

Raptive
Raptive is a creator-focused media company that provides ad monetization, audience growth, and business solutions for independent creators and enterprise publishers, combining ad technology, premium demand, and advocacy for the open internet.
Industry: Advertising Media Groups
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2000
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