Sr. Manager, Retail Sales - UGG

Hoka
Shanghai
Workplace: OnsiteFull timeFunction: SalesSkills: ["Leadership","Team management","Coaching","Customer focus","Problem-solving"]

Lead the UGG China DTC retail business under the DTC Director, driving revenue, store P&L performance, and fiscal planning for offline owned channels. Build and coach a high-performing local team to deliver premium in-store brand experiences, manage flagship store performance, and exceed sales targets through disciplined KPI and monthly/quarterly planning. Own store operations standards, customer service excellence, CRM initiatives, and continuous improvement across people, processes, and merchandising margins.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Hoka
Hoka
1 day ago

Sr. Manager, Retail Sales - UGG

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead the UGG China DTC retail business under the DTC Director, driving revenue, store P&L performance, and fiscal planning for offline owned channels. Build and coach a high-performing local team to deliver premium in-store brand experiences, manage flagship store performance, and exceed sales targets through disciplined KPI and monthly/quarterly planning. Own store operations standards, customer service excellence, CRM initiatives, and continuous improvement across people, processes, and merchandising margins.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Manage the UGG China DTC retail business to overachieve revenue, store P&L, fiscal plans, and brand objectives for offline own channels.
  • •Plan and protect sales and profit by supervising retail P&L targets, improving store operations, and maximizing return on investment.
  • •Set and enforce store operations standards and continuous improvement, including cost reduction, working capital optimization, and product margin/profit protection.
  • •Drive customer service excellence and implement CRM programs (e.g., consumer recruitment and repeat purchase improvement) while supervising customer feedback programs.
  • •Develop and lead a high-performing team by appointing and developing staff, coaching city/area/store managers, and supporting retail succession and development plans.

Key Requirements

  • •Oversee and grow a DTC retail business, delivering revenue, store P&L, and brand objectives for offline own channels.
  • •Build and manage a team aligned with local working practices and Deckers culture to ensure high performance and engagement.
  • •Drive sales and profit through constant KPI management and develop monthly/quarterly sales improvement plans.
  • •Establish and continuously improve store operations standards, policies, and processes, including the Store IT System.
  • •Lead flagship stores to deliver premium consumer experiences while aligning with global retail standards and operational excellence.
Experience:RetailDirect-to-consumer (DTC)
Skills:LeadershipTeam managementCoachingCustomer focusProblem-solving
Tech Stack:Store IT System

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website