Senior Manager Sports Marketing, Training (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Influence","Leadership","Project management","Interpersonal skills","Analysis"]

Lead adidas training category sports marketing by managing portfolio activations, scouting and securing multi-sport assets, and driving partnerships that increase brand exposure. Own the sports marketing vision and annual plans with global objectives and detailed budget allocations, align activations with seasonal campaigns, and support product initiatives via external partners, social media, and events. Manage assets’ service plans, budgets, contract execution, and working-budget controls in close partnership with Finance, Legal, and Operations.

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Adidas
Adidas
6 hours ago

Senior Manager Sports Marketing, Training (Shanghai, SH, CN)

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead adidas training category sports marketing by managing portfolio activations, scouting and securing multi-sport assets, and driving partnerships that increase brand exposure. Own the sports marketing vision and annual plans with global objectives and detailed budget allocations, align activations with seasonal campaigns, and support product initiatives via external partners, social media, and events. Manage assets’ service plans, budgets, contract execution, and working-budget controls in close partnership with Finance, Legal, and Operations.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Manage the Training sports marketing portfolio and activations, including scouting, securing, and activating the best multi-sports asset portfolio.
  • •Create and execute the Training Sports Marketing Vision and annual sports marketing plans with global objectives, locally relevant execution, and MWB spend allocations.
  • •Develop activation plans for training events and sponsored facilities/locations aligned with seasonal campaigns and consumer activation topics (e.g., CRM, digital/social media).
  • •Manage product and service plans for assets, lead team delivery of best-in-class service, and oversee working budget for the assigned category.
  • •Negotiate and execute contracts and strategic alliances; coordinate with Finance, Legal, and Operations on processes, controls, and tracking of promotional product distribution.

Key Requirements

  • •10 years of experience in marketing required.
  • •Bachelor’s degree required; advanced degree in business or related fields preferred.
  • •Passion for and understanding of sports, especially the training category.
  • •Experience working with sports associations and race organizers.
  • •Advanced skills in Microsoft Office and strong English (Advanced); local language fluent.
Experience:SportsMarketing
Education:Bachelor's
Skills:CommunicationInfluenceLeadershipProject managementInterpersonal skillsAnalysis
Languages:English
Tech Stack:Microsoft Office

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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Glassdoor: 3.8
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