Midweight Copywriter - Bupa Creative Studio

Bupa
Manchester
Workplace: HybridFull timeGBP 38,000 - 47,500Function: Content & Editorial (Writing/Editing)Skills: ["Attention to detail","Storytelling","Collaboration","Adaptability","Organization"]

Develop clear, engaging, and effective marketing copy for B2B and B2C campaigns, spanning digital, social, email, and web. Collaborate with designers and marketing teams to create integrated creative assets, ensuring messaging is accurate, consistent, and aligned to brand guidelines and campaign objectives. Use AI tools to enhance your workflow while adapting tone and messaging across audiences and formats, delivering multiple projects at once with attention to detail.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Bupa
Bupa
7 hours ago

Midweight Copywriter - Bupa Creative Studio

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Develop clear, engaging, and effective marketing copy for B2B and B2C campaigns, spanning digital, social, email, and web. Collaborate with designers and marketing teams to create integrated creative assets, ensuring messaging is accurate, consistent, and aligned to brand guidelines and campaign objectives. Use AI tools to enhance your workflow while adapting tone and messaging across audiences and formats, delivering multiple projects at once with attention to detail.
Location: Manchester
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Develop and edit copy across marketing channels including digital, social, email, and web using AI tools.
  • •Adapt messaging across audiences and campaign formats while supporting creative concepts and campaign objectives.
  • •Collaborate with designers and marketing teams to develop integrated creative assets and contribute ideas during planning.
  • •Maintain consistent brand tone of voice across communications, ensuring alignment with brand guidelines.
  • •Ensure copy is accurate, clear, and aligned with customer needs across the journey, delivering multiple projects effectively.

Pay and Benefits

Salary: GBP 38,000 - 47,500
Perks:Health InsuranceLife InsurancePensionPaid Leave

Key Requirements

  • •Strong, relevant copywriting experience across marketing channels, demonstrating engaging and persuasive writing.
  • •Advanced and effective use of AI tools, with clear evidence of how you apply them in copy development.
  • •Meticulous attention to detail to ensure copy is accurate, clear, and aligned with brand guidelines.
  • •Ability to manage multiple projects simultaneously while maintaining quality across campaign work.
  • •Creative thinker with strong storytelling instincts, able to adapt messaging across audiences and campaign formats.
Experience:MarketingB2BB2CHealthcare
Skills:Attention to detailStorytellingCollaborationAdaptabilityOrganization
Tech Stack:AI toolsDigitalSocialEmailWeb

Company Brief

Bupa
Bupa is an international healthcare group offering health insurance, care homes, hospitals, dental clinics, and health services. It provides private medical insurance and integrated care solutions across multiple countries for individuals and employers.
Industry: Health Insurance (Payers)
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: London, United Kingdom
Founded: 1947
WebsiteLinkedIn