VML & Ogilvy | Senior Social Strategist, Japan

WPP
Tokyo
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 8-10 yearsSkills: ["Strategic","Hands-on","Commercially minded","Client-facing","Stakeholder management"]

Shape always-on and integrated social and influencer strategies across Instagram, X, TikTok, LINE, YouTube, and emerging platforms. Connect organic, paid, owned, and earned media into cohesive, insight-led ecosystems aligned to business and marketing objectives. Partner with clients and cross-functional teams to translate cultural trends into actionable creative briefs, manage influencer activations, and drive measurable performance using AI, social intelligence, and analytics.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
WPP
WPP
4 days ago

VML & Ogilvy | Senior Social Strategist, Japan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Shape always-on and integrated social and influencer strategies across Instagram, X, TikTok, LINE, YouTube, and emerging platforms. Connect organic, paid, owned, and earned media into cohesive, insight-led ecosystems aligned to business and marketing objectives. Partner with clients and cross-functional teams to translate cultural trends into actionable creative briefs, manage influencer activations, and drive measurable performance using AI, social intelligence, and analytics.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Lead development of integrated social and influencer strategies for always-on programs and campaigns aligned with business and brand objectives.
  • •Define platform roles and connect organic, paid, owned, and earned media into a cohesive strategy.
  • •Translate business challenges, consumer insights, and cultural trends into actionable creative briefs and strategic direction.
  • •Develop influencer activation strategies, including creator selection criteria and briefing/approval workflows to protect brand quality.
  • •Build KPI frameworks, measurement plans, and performance reporting; use social listening, trend analysis, AI, and audience data to optimize recommendations.

Key Requirements

  • •8–10+ years of experience in social strategy, influencer strategy, or integrated digital marketing.
  • •Proven experience developing and delivering social and influencer strategies for major brands.
  • •Strong understanding of Instagram, TikTok, X, LINE, YouTube, and emerging platforms.
  • •Experience working across organic, paid, owned, and earned media.
  • •Strong client presentation, facilitation, and stakeholder management skills.
Experience:8-10 yearsSocial strategyInfluencer strategyIntegrated digital marketingDigital marketing
Skills:StrategicHands-onCommercially mindedClient-facingStakeholder management
Languages:JapaneseEnglish
Tech Stack:InstagramTikTokXLINEYouTubeAIPrompt engineering

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn