13 hours ago

TikTok Shop - Marketing Analytics & Project Lead (Integrated Marketing) - Thailand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead marketing analytics for TikTok Shop in SEA by building analytical frameworks and dashboards that support user segmentation/CRM, A/B testing, campaign performance, budget efficiency, and conversion funnel optimization. Monitor voucher and seller program performance, deliver insights and stakeholder updates to maximize ROI, and partner with data teams to design automated reporting systems. Mentor a strategy/project team and drive cross-functional collaboration to improve ongoing marketing outcomes.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop analytical frameworks to extract, analyze, and report findings across user segmentation/CRM, A/B testing, campaign performance and budget efficiency, campaign supply quality, and conversion funnel optimization.
•Build dashboards and regularly review key commercial and marketing metrics so teams can monitor performance and make informed decisions.
•Track and analyze voucher strategy and seller program budget utilization; recommend improvements to refine voucher effectiveness and seller performance.
•Collaborate with data teams to design and automate reporting systems measuring campaign and channel performance; partner with campaigns/marketing/business teams on insights.
•Lead and mentor a strategy and project team, set strategic direction, and prioritize initiatives aligned with business goals while promoting collaboration and knowledge-sharing.

Key Requirements

•Bachelor's degree in Business, Economics, Marketing, or a related field.
•5+ years of work experience focused on strategy and business analytics.
•Proficiency in processing complex data sets using Excel.
•Experience with data analysis and visualization tools such as Excel, SQL, Python, R, Tableau (or similar).
•Excellent leadership and project management skills, plus proficiency in English.

Experience:5+ yearsE-commerceAdvertisingDigital marketing

Education:Bachelor's

Skills:LeadershipProject managementStrategic thinkingAnalytical thinkingStakeholder management

Languages:English

Tech Stack:ExcelSQLPythonRTableauDashboardsData visualizationA/B testingCRMData analysisReporting systems

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

13 hours ago

TikTok Shop - Marketing Analytics & Project Lead (Integrated Marketing) - Thailand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop analytical frameworks to extract, analyze, and report findings across user segmentation/CRM, A/B testing, campaign performance and budget efficiency, campaign supply quality, and conversion funnel optimization.
•Build dashboards and regularly review key commercial and marketing metrics so teams can monitor performance and make informed decisions.
•Track and analyze voucher strategy and seller program budget utilization; recommend improvements to refine voucher effectiveness and seller performance.
•Collaborate with data teams to design and automate reporting systems measuring campaign and channel performance; partner with campaigns/marketing/business teams on insights.
•Lead and mentor a strategy and project team, set strategic direction, and prioritize initiatives aligned with business goals while promoting collaboration and knowledge-sharing.

Key Requirements

•Bachelor's degree in Business, Economics, Marketing, or a related field.
•5+ years of work experience focused on strategy and business analytics.
•Proficiency in processing complex data sets using Excel.
•Experience with data analysis and visualization tools such as Excel, SQL, Python, R, Tableau (or similar).
•Excellent leadership and project management skills, plus proficiency in English.

Experience:5+ yearsE-commerceAdvertisingDigital marketing

Education:Bachelor's

Skills:LeadershipProject managementStrategic thinkingAnalytical thinkingStakeholder management

Languages:English

Tech Stack:ExcelSQLPythonRTableauDashboardsData visualizationA/B testingCRMData analysisReporting systems

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn