Specialist, Performance Marketing - instashop

Delivery Hero
Dubai
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Ownership","Analytical rigor","Prompt engineering","Collaboration"]

Own end-to-end paid performance marketing across Meta and TikTok (and other channels), including campaign setup, bidding, optimization, and daily budget pacing to hit CAC targets. Analyse full-funnel performance, run A/B tests on creatives and audiences, and turn learnings into recommendations. Partner closely with the Head of Marketing on marcomms planning, incentive tracking, and quarterly performance reviews, operating in a hybrid, AI-first workflow across UAE and Egypt.

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FursaFursa
Delivery Hero
Delivery Hero
1 month ago

Specialist, Performance Marketing - instashop

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Last checked: 18 hours agoStatus: Live

Job Summary

Own end-to-end paid performance marketing across Meta and TikTok (and other channels), including campaign setup, bidding, optimization, and daily budget pacing to hit CAC targets. Analyse full-funnel performance, run A/B tests on creatives and audiences, and turn learnings into recommendations. Partner closely with the Head of Marketing on marcomms planning, incentive tracking, and quarterly performance reviews, operating in a hybrid, AI-first workflow across UAE and Egypt.
Location: Dubai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end paid campaign setup, bidding, and optimization across Meta and TikTok (and other paid channels).
  • •Manage daily budget allocation and pacing to hit CAC targets while monitoring campaign health and flagging issues early.
  • •Analyse performance across the full funnel and build regular reports for senior stakeholders across UAE and Egypt.
  • •Design and run A/B tests on creatives, audiences, bids, and landing experiences, documenting hypotheses, results, and learnings.
  • •Collaborate with the Head of Marketing on marcomms strategy, incentive design and tracking, and quarterly planning inputs.

Key Requirements

  • •3 to 5 years of hands-on performance marketing experience, including at least 2 years focused on paid social.
  • •Strong working knowledge of Meta Ads Manager (campaign structures, bidding strategies, Advantage+ campaigns, creative best practices).
  • •Working knowledge of TikTok Ads (smart campaigns, TopView, In-Feed) and short-form performance patterns.
  • •Experience running Meta and TikTok campaigns with a track record of optimization, not just setup.
  • •Experience with MMPs such as Adjust or AppsFlyer and understanding attribution; exposure to q-commerce, food delivery, or e-commerce is a plus.
Experience:3-5 yearsQ-commerceFood deliveryE-commercePaid social
Education:Bachelor's in Marketing, Business, or a related field
Skills:OwnershipAnalytical rigorPrompt engineeringCollaboration
Languages:English
Tech Stack:Meta Ads ManagerAdvantage+TikTok AdsTopViewIn-FeedGoogleApple AdsSnapchatAdjustAppsFlyerChatGPTClaudeGeminiA/B testing

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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