Specialist, Performance Marketing - instashop

Own end-to-end paid performance marketing across Meta and TikTok (and other channels), including campaign setup, bidding, optimization, and daily budget pacing to hit CAC targets. Analyse full-funnel performance, run A/B tests on creatives and audiences, and turn learnings into recommendations. Partner closely with the Head of Marketing on marcomms planning, incentive tracking, and quarterly performance reviews, operating in a hybrid, AI-first workflow across UAE and Egypt.