Manager, Experiential Marketing & Partnerships

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsExperience: 8-12 yearsSkills: ["Structured problem-solving","Stakeholder management","Influence","Execution discipline","Analytical thinking"]

Own and scale the B2B Experiential/Event Marketing channel by turning commercial priorities into event strategies, annual roadmaps, and scalable playbooks. Lead complex cross-functional initiatives across sales and business development, PR, content, branding, and senior leadership, aligning stakeholders and governance. Define success using pipeline impact, activation, ROI, and incrementality, build measurement frameworks and dashboards, and optimize through data-informed test-and-learn approaches.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Agoda
Agoda
1 day ago

Manager, Experiential Marketing & Partnerships

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own and scale the B2B Experiential/Event Marketing channel by turning commercial priorities into event strategies, annual roadmaps, and scalable playbooks. Lead complex cross-functional initiatives across sales and business development, PR, content, branding, and senior leadership, aligning stakeholders and governance. Define success using pipeline impact, activation, ROI, and incrementality, build measurement frameworks and dashboards, and optimize through data-informed test-and-learn approaches.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Manager level

Key Responsibilities

  • •Translate commercial priorities into event strategies and business cases, including annual roadmaps aligned to growth objectives.
  • •Create scalable playbooks and operating models, and define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality).
  • •Lead end-to-end event management and large, multi-workstream initiatives with risk mitigation, milestone tracking, and governance cadence.
  • •Partner with business development, sales, supply, PR, content, branding, and senior leadership to align stakeholders and drive executive updates.
  • •Build measurement frameworks, dashboards, and post-event impact analyses, iterating via test-and-learn approaches to improve effectiveness.

Key Requirements

  • •8–12 years of experience with structured problem-solving and strong commercial acumen.
  • •Ability to turn ambiguity into clear frameworks, action plans, and scalable operating models.
  • •Experience leading cross-functional initiatives with influence without direct authority in a matrix organization.
  • •Strong analytical thinking, data-informed decision-making, and comfort working with senior leadership.
  • •Exceptional project management discipline to manage multiple concurrent initiatives with disciplined governance.
Experience:8-12 yearsB2B marketingEvents marketingField marketingManagement consultingPMOBusiness transformation
Skills:Structured problem-solvingStakeholder managementInfluenceExecution disciplineAnalytical thinking

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn