Senior Product Marketing Manager

Serval
San Francisco
Workplace: OnsiteFull timeUSD 180,000 - 250,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Writing","Cross-functional collaboration","Analytical thinking","Bias to action","Comfort with ambiguity"]

Own positioning, messaging, and product launches for an AI-native automation platform. Lead go-to-market planning and execution, build sales enablement (pitch decks, one-pagers, battle cards, demo narratives), and drive competitive intelligence. Partner with demand gen and content on webinars and thought leadership, support pricing/packaging using market and win/loss insights, and create customer proof like case studies and ROI narratives.

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FursaFursa
Serval
Serval
1 month ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own positioning, messaging, and product launches for an AI-native automation platform. Lead go-to-market planning and execution, build sales enablement (pitch decks, one-pagers, battle cards, demo narratives), and drive competitive intelligence. Partner with demand gen and content on webinars and thought leadership, support pricing/packaging using market and win/loss insights, and create customer proof like case studies and ROI narratives.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own Serval’s positioning and messaging, including value props and differentiation against legacy ITSM and other AI point solutions.
  • •Lead product launches from tiering through GTM plan and execution, coordinating product, sales, and demand gen.
  • •Build the sales enablement layer: pitch decks, one-pagers, battle cards, demo narratives, objection handling, and competitive intel.
  • •Become the resident expert on buyers (IT, security, and ops leaders) and turn buyer needs into resonant messaging.
  • •Drive competitive intelligence and partner with demand gen/content on campaigns, webinars, and thought leadership to move pipeline.

Pay and Benefits

Salary: USD 180,000 - 250,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years in product marketing, ideally in B2B SaaS sold to technical buyers (IT, security, DevOps, or infrastructure).
  • •Owned positioning and launches end to end, not just contributing materials to someone else’s plan.
  • •Strong writing to clarify complex technical products for busy executives.
  • •Deep comfort partnering with sales and building enablement reps use to win.
  • •Analytical instincts to ground messaging in research, win/loss, and data; comfort with ambiguity.
Experience:5+ yearsB2B SaaSAI/agent productsITSMSecurityDevOpsInfrastructure
Skills:WritingCross-functional collaborationAnalytical thinkingBias to actionComfort with ambiguity

Company Brief

Serval
Serval builds software solutions for secure communications and collaboration, offering tools that help teams connect, share data, and coordinate workflows across distributed environments.
Industry: SaaS
Website