Head of Consumer Marketing

KeyCorp
Chicago, Columbus, New York, Buffalo, Pittsburgh
Workplace: HybridFull timeUSD 128,000 - 268,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Strategic leadership","Customer-centric thinking","Analytical rigor","Business acumen","Organizational leadership"]

Lead the Consumer Bank’s integrated performance marketing strategy and execution across customer acquisition, engagement, retention, product adoption, and revenue growth. Own consumer marketing strategy, digital marketing, campaign operations, marketing analytics, and marketing risk/control governance. Direct a multi-level marketing organization (~50 employees) and partner with product, digital, analytics, risk, compliance, legal, finance, technology, and enterprise brand leaders to deliver measurable business outcomes.

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FursaFursa
KeyCorp
KeyCorp
6 days ago

Head of Consumer Marketing

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead the Consumer Bank’s integrated performance marketing strategy and execution across customer acquisition, engagement, retention, product adoption, and revenue growth. Own consumer marketing strategy, digital marketing, campaign operations, marketing analytics, and marketing risk/control governance. Direct a multi-level marketing organization (~50 employees) and partner with product, digital, analytics, risk, compliance, legal, finance, technology, and enterprise brand leaders to deliver measurable business outcomes.
Location: Chicago, Columbus, New York, Buffalo, Pittsburgh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute the integrated consumer performance marketing strategy aligned to Consumer Bank growth objectives and measurable performance outcomes.
  • •Lead retail and specialty marketing strategy for customer acquisition, engagement, retention, and cross-sell across multiple lines of business.
  • •Own consumer digital marketing, including paid search, performance media, digital acquisition, display advertising, retargeting, and emerging digital channels; optimize investments with attribution and testing.
  • •Drive marketing execution and operations, including campaign management, governance, intake/prioritization/workflow, vendor relationships, and marketing technology performance metrics.
  • •Establish measurement frameworks and manage marketing risk/control environment, analytics/reporting insights, budgeting/forecasting, and lead/coaching of a multi-level organization (~50 employees).

Pay and Benefits

Salary: USD 128,000 - 268,000 annually

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Communications, or equivalent experience.
  • •10+ years of progressive marketing leadership experience.
  • •7+ years leading managers and multi-level organizations.
  • •Proven success developing and executing performance marketing and customer acquisition strategies, including large-scale digital marketing, campaign management, and marketing analytics.
  • •Experience in highly regulated industries (preferably financial services) and leading enterprise-level change efforts.
Experience:7+ yearsFinancial servicesBankingWealth managementConsumer lendingPerformance marketing
Education:Bachelor's in Marketing, Business Administration, Finance, Economics, Communications
Skills:Strategic leadershipCustomer-centric thinkingAnalytical rigorBusiness acumenOrganizational leadership
Tech Stack:Adobe Experience ManagerAdobe Journey Optimizer

Company Brief

KeyCorp
KeyCorp operates KeyBank, providing retail and commercial banking, lending, wealth management, and investment services to individuals, businesses, and institutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cleveland, United States
Founded: 1849
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn