Social Commerce Manager

Lead P&G Vietnam’s social commerce media strategy, driving growth through creator ecosystems, affiliate networks, paid media, and platform partnerships. Own full-funnel campaign planning, execution, and optimization, partnering with agencies to manage audience strategy, creative trafficking, measurement, and performance reporting. Build and scale creator/affiliate programs, stay current on social commerce trends, and collaborate with brand, eCommerce, sales, and finance to deliver integrated initiatives across the portfolio.