Lead - Integrated Marketing (APAC)

Inmobi
Bengaluru
Full timeFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Written communication","Verbal communication","Judgement","Stakeholder management"]

Own India and Korea’s end-to-end integrated marketing program—planning quarterly and annual demand, events, content, and partnerships aligned to regional revenue targets. Drive B2B multi-channel campaigns across PR/Comms, paid media, email, LinkedIn, webinars, and ABM to hit MQL and pipeline goals. Lead the regional event portfolio, build co-marketing programs, manage budget and calendar, partner with sales on target accounts, and report KPIs/ROI monthly.

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FursaFursa
Inmobi
Inmobi
22 hours ago

Lead - Integrated Marketing (APAC)

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Last checked: 21 hours agoStatus: Live

Job Summary

Own India and Korea’s end-to-end integrated marketing program—planning quarterly and annual demand, events, content, and partnerships aligned to regional revenue targets. Drive B2B multi-channel campaigns across PR/Comms, paid media, email, LinkedIn, webinars, and ABM to hit MQL and pipeline goals. Lead the regional event portfolio, build co-marketing programs, manage budget and calendar, partner with sales on target accounts, and report KPIs/ROI monthly.
Location: Bengaluru
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the integrated marketing plan with quarterly and annual execution across demand generation, events, content, and partnerships aligned to regional targets.
  • •Drive B2B multi-channel demand generation campaigns (events, PR/Comms, paid media, email, LinkedIn, webinars, ABM), owning MQL and pipeline contribution targets.
  • •Run the regional event portfolio—from sponsorship selection and booth experience to executive roundtables, customer dinners, and post-event follow-up.
  • •Build partner and co-marketing programs with agencies, platform partners, and industry bodies, including joint campaigns, research, awards, and speaking opportunities.
  • •Maintain the India and Korea marketing calendar and budget, forecasting spend quarterly, reallocating based on performance, partnering with sales for campaign-to-pipeline visibility, and reporting KPIs/ROI monthly.
Travel: Medium travel

Key Requirements

  • •4-6 years of B2B marketing experience, including at least 3 years running integrated or demand-generation programs across multiple APAC markets.
  • •Own pipeline or MQL targets and clearly report marketing’s contribution to revenue.
  • •End-to-end experience executing large industry events and field marketing programs, including sponsorship negotiation and on-site execution.
  • •Demonstrated ownership of a marketing budget: planning, allocation, tracking, and reprioritization within the quarter.
  • •Fluency with marketing and sales tools (e.g., Marketo/HubSpot/Pardot, Salesforce, LinkedIn Campaign Manager) and comfort working in dashboards and spreadsheets.
Experience:4-6 yearsB2BAPAC
Skills:Written communicationVerbal communicationJudgementStakeholder management
Languages:English
Tech Stack:MarketoHubSpotPardotSalesforceLinkedIn Campaign ManagerDashboardsSpreadsheetsEmailWebinarsABMPRPaid mediaMQLPipeline

Company Brief

Inmobi
InMobi is a global mobile advertising and discovery platform that helps brands and app developers reach and engage audiences through programmatic advertising, monetization solutions, and data-driven targeting across mobile devices.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2007
WebsiteLinkedIn