Sr. Content Strategist, Patient Education

WebMD
Newark
Workplace: OnsiteFull timeUSD 80,000 - 105,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsEducation: bachelorsSkills: ["Communication","User-centricity","Strategic thinking","Agility"]

Own the strategic vision for WebMD Ignite patient education assets across multiple products, ensuring content is engaging, discoverable, and optimized for consumer and patient journeys and integrated into clinical workflows. Define content themes and roadmaps, use agentic AI for governance and drift detection against evolving medical guidelines, and partner with UX, Product, Knowledge Engineering, and Search to deliver modular, FHIR-ready and AI-ready education.

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FursaFursa
WebMD
WebMD
2 weeks ago

Sr. Content Strategist, Patient Education

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the strategic vision for WebMD Ignite patient education assets across multiple products, ensuring content is engaging, discoverable, and optimized for consumer and patient journeys and integrated into clinical workflows. Define content themes and roadmaps, use agentic AI for governance and drift detection against evolving medical guidelines, and partner with UX, Product, Knowledge Engineering, and Search to deliver modular, FHIR-ready and AI-ready education.
Location: Newark
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Define patient education content themes, project priorities, and editorial roadmaps aligned to consumer and clinical health trends.
  • •Use agentic AI for automated governance, auditing, and drift detection to ensure content stays aligned with evolving guidelines.
  • •Engage with clients and prospects to translate their needs into editorial solutions for self-serve use cases and EMR integrations.
  • •Partner with UX and Product to ensure content is born digital and works across modern app layouts, mobile interfaces, and clinical workflows.
  • •Lead AI enablement and workflow improvements, including intake prioritization, content asset governance, and training for team members and freelancers.

Pay and Benefits

Salary: USD 80,000 - 105,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife InsuranceDisability InsuranceEmployee AssistanceCommuter Benefits

Key Requirements

  • •5+ years in content strategy or patient education focused on B2C health or wellness products, or healthcare/HealthIT experience.
  • •Bachelor’s degree in communications, journalism, public health, health education, or a related field (master’s preferred).
  • •Experience building user-centric patient education content strategies for consumers, providers, payers, and health IT users.
  • •Strong understanding of AI methodologies including prompt engineering, RAG-optimized response systems, and agentic AI workflows.
  • •Ability to interpret analytics from clinical, consumer, and client behavior and translate insights into content strategy.
Experience:5+ yearsHealthcareHealthITDigital healthB2CHealth and wellness
Education:Bachelor's in Communications, Journalism, Public Health, Health Education, or a related field
Skills:CommunicationUser-centricityStrategic thinkingAgility
Tech Stack:FHIREMRPrompt engineeringRAGAgentic AIGenerative AICMSCRMAnalyticsUAT

Company Brief

WebMD
Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 1996
WebsiteLinkedIn