Senior Manager, Marketing (TNF ROA)

VF Corporation
Singapore
Full timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["People management","Cross-functional collaboration","Communication","Presentation","Strategic thinking"]

Lead TNF’s go-to-market and brand storytelling across ROA markets, partnering with the TNF Marketing APAC team to deliver consumer-centric strategies and integrated campaigns. Own GTM seasonal roadmaps, campaign planning, budgets, and in-market execution guidance, ensuring brand and product storytelling consistency across digital, retail, events, and PR. Drive consumer insights research and community/athlete support while coaching and developing the ROA marketing team.

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FursaFursa
VF Corporation
VF Corporation
7 hours ago

Senior Manager, Marketing (TNF ROA)

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead TNF’s go-to-market and brand storytelling across ROA markets, partnering with the TNF Marketing APAC team to deliver consumer-centric strategies and integrated campaigns. Own GTM seasonal roadmaps, campaign planning, budgets, and in-market execution guidance, ensuring brand and product storytelling consistency across digital, retail, events, and PR. Drive consumer insights research and community/athlete support while coaching and developing the ROA marketing team.
Location: Singapore
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive TNF ROA GTM, seasonal brand roadmap, campaign planning, and strategies, including budget planning and performance recap.
  • •Own ROA marketing budgets, track monthly budget compliance, and maximize ROI to achieve financial plans.
  • •Act as brand gate keeper to ensure TNF creative assets and activations meet global and APAC brand standards across channels (digital/social/retail/EC/BTL/events).
  • •Guide country teams to plan and execute seasonal campaigns with targeted KPIs, supporting marketing functions including Digital, VM, PR, Sports Marketing, and Events.
  • •Lead, coach, and develop the ROA marketing team, and support athlete/community strategy in priority markets.

Key Requirements

  • •8+ years of brand marketing experience managing the full marketing mix and direct reports.
  • •Proven people management skills, including leading, coaching, and developing teams in complex matrix environments.
  • •Deep understanding of The North Face brand and passion for the outdoor industry, including retail knowledge.
  • •Strong understanding of integrated marketing (PR, Digital, Retail, Events) and the go-to-market and brand planning processes.
  • •Fluent in English; able to understand and speak Mandarin (native speaker preferred).
Experience:8+ yearsOutdoor sportsRetailIntegrated marketingBrand marketing
Education:Bachelor's in Marketing, Communication or Business Management (preferred)
Skills:People managementCross-functional collaborationCommunicationPresentationStrategic thinking
Languages:EnglishMandarin

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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Glassdoor: 3.7
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