SimplePractice

1 week ago

VP of Product Marketing and Pricing Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own product marketing, market research, pricing, packaging, and monetization across the full SimplePractice portfolio. Lead go-to-market strategy in partnership with Product, Growth, Brand, Customer Success, Finance, Data, Sales, and Operations—translating customer needs and competitive insights into plans that drive adoption, engagement, retention, expansion, and revenue growth. Build and scale the team, establish launch discipline, and shape commercialization for AI-enabled products in a healthcare-adjacent, trust-sensitive environment.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Lead product marketing strategy across the full SimplePractice portfolio, including positioning, messaging, segmentation, launches, competitive intelligence, and lifecycle GTM strategy.
•Partner with Product leadership (including the Chief Product Officer) to shape product strategy, roadmap priorities, market opportunities, customer needs, and commercialization plans.
•Own pricing, packaging, and monetization strategy; lead pricing initiatives from research and modeling through execution, rollout, and performance measurement.
•Develop go-to-market strategies for AI-enabled products, ensuring they are positioned and adopted in a way that earns trust in a healthcare-adjacent context.
•Lead, coach, and scale a high-performing team across product marketing, pricing strategy, and market research; influence senior leaders with clear, data-grounded recommendations.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kPaid LeaveParental LeaveFlexible Time

Key Requirements

•10+ years of product marketing experience in a high-growth SaaS, technology, or platform business with leadership responsibility.
•Deep expertise in pricing, packaging, monetization strategy, and complex pricing transformations.
•Proven experience leading product marketing across a broad portfolio in a product-led growth environment.
•Demonstrated success launching major pricing changes, packaging models, or monetization systems in-market.
•Experience partnering directly with Product leadership to shape product strategy, roadmap priorities, and go-to-market plans.

Experience:10+ yearsSaaSProduct-led growthSMBHealthcareHealthtechFintechPaymentsPrivate equity

Skills:Strategic rigorData-driven decision-makingExecutive communicationCross-functional collaborationCustomer empathy

Tech Stack:SaaS

Company Brief

SimplePractice

Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn

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SimplePractice

1 week ago

VP of Product Marketing and Pricing Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Lead product marketing strategy across the full SimplePractice portfolio, including positioning, messaging, segmentation, launches, competitive intelligence, and lifecycle GTM strategy.
•Partner with Product leadership (including the Chief Product Officer) to shape product strategy, roadmap priorities, market opportunities, customer needs, and commercialization plans.
•Own pricing, packaging, and monetization strategy; lead pricing initiatives from research and modeling through execution, rollout, and performance measurement.
•Develop go-to-market strategies for AI-enabled products, ensuring they are positioned and adopted in a way that earns trust in a healthcare-adjacent context.
•Lead, coach, and scale a high-performing team across product marketing, pricing strategy, and market research; influence senior leaders with clear, data-grounded recommendations.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kPaid LeaveParental LeaveFlexible Time

Key Requirements

•10+ years of product marketing experience in a high-growth SaaS, technology, or platform business with leadership responsibility.
•Deep expertise in pricing, packaging, monetization strategy, and complex pricing transformations.
•Proven experience leading product marketing across a broad portfolio in a product-led growth environment.
•Demonstrated success launching major pricing changes, packaging models, or monetization systems in-market.
•Experience partnering directly with Product leadership to shape product strategy, roadmap priorities, and go-to-market plans.

Experience:10+ yearsSaaSProduct-led growthSMBHealthcareHealthtechFintechPaymentsPrivate equity

Skills:Strategic rigorData-driven decision-makingExecutive communicationCross-functional collaborationCustomer empathy

Tech Stack:SaaS

Company Brief

SimplePractice

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn