Influencer Strategy, Account Director - Burson

Burson
London
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Strategic thinking","Judgment","Creativity","Written communication","Verbal communication"]

Lead influencer and creator communications strategy for a portfolio of clients across sectors. Translate client and audience challenges into influencer strategies, audience frameworks, creator ecosystems, channel recommendations, and measurement approaches. Act as a trusted strategic advisor and work with account, PR, creative, paid, corporate affairs, and analytics teams to ensure consistent thinking across briefs through activation and evaluation. Provide senior counsel on creator partnerships, compliance, brand safety, and influencer risk.

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Burson
Burson
1 day ago

Influencer Strategy, Account Director - Burson

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead influencer and creator communications strategy for a portfolio of clients across sectors. Translate client and audience challenges into influencer strategies, audience frameworks, creator ecosystems, channel recommendations, and measurement approaches. Act as a trusted strategic advisor and work with account, PR, creative, paid, corporate affairs, and analytics teams to ensure consistent thinking across briefs through activation and evaluation. Provide senior counsel on creator partnerships, compliance, brand safety, and influencer risk.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Develop insight-led influencer strategies aligned to communications and business objectives.
  • •Create audience frameworks and creator ecosystems to identify the right mix of influencers, experts, advocates, and community voices.
  • •Shape cross-platform influencer strategies across social, video, podcast, live, and emerging channels.
  • •Lead influencer planning, creator selection, partnership frameworks, and content strategies to drive effective creative work.
  • •Provide senior counsel on creator partnerships, governance, compliance, brand safety, and influencer risk management.

Key Requirements

  • •Proven track record leading influencer marketing and social media in an agency or client-side environment.
  • •Experience setting strategic standards for influencer planning, creator selection, audience strategy, governance, and measurement.
  • •Hands-on familiarity with influencer discovery, social listening, and analytics platforms (e.g., CreatorIQ, Brandwatch, Traackr or equivalent).
  • •Excellent written and verbal communication skills to articulate creative strategies clearly with authority.
  • •Commitment to fostering an inclusive environment and championing diversity in creator representation and team talent.
Experience:Influencer marketingSocial mediaAgency experienceClient-side
Skills:Strategic thinkingJudgmentCreativityWritten communicationVerbal communication
Languages:English
Tech Stack:CreatorIQBrandwatchTraackrSocial listening

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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