Mid-Market Marketing Manager

Gomotive
Austin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Written communication","Verbal communication","Data-informed decision-making"]

Own end-to-end ABM and integrated full-funnel demand generation for the mid-market segment, from ICP/account targeting through multi-channel execution and optimization. Partner with content and product marketing to align messaging to the buyer journey, coordinate with marketing operations on targeting and list hygiene, and work closely with SDRs/AEs on outbound and inbound alignment. Track pipeline and performance against goals, using analytics and AI tools to drive continuous improvement.

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FursaFursa
Gomotive
Gomotive
1 day ago

Mid-Market Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own end-to-end ABM and integrated full-funnel demand generation for the mid-market segment, from ICP/account targeting through multi-channel execution and optimization. Partner with content and product marketing to align messaging to the buyer journey, coordinate with marketing operations on targeting and list hygiene, and work closely with SDRs/AEs on outbound and inbound alignment. Track pipeline and performance against goals, using analytics and AI tools to drive continuous improvement.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, execute, and optimize ABM and integrated full-funnel demand generation campaigns for mid-market accounts, aligning targeting to ICP across segment personas.
  • •Partner with content and product marketing to map content to the buyer journey, identify gaps, and develop campaign and creative briefs.
  • •Coordinate multi-channel campaign execution with channel owners across 6sense Display, LinkedIn, additional display, content syndication, email, web, events/field, and associations; manage select channels end-to-end.
  • •Collaborate with Marketing Operations on targeting, list hygiene, and campaign setup; partner with sales leadership (SDRs/AEs) to align marketing programs with sales motions.
  • •Monitor performance and pipeline contribution, maintain dashboards/reporting with analytics and operations partners, and recommend optimization and budget reallocation based on insights.

Key Requirements

  • •5+ years of B2B demand generation, campaign management, or growth marketing experience.
  • •Demonstrated track record executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond events.
  • •Hands-on ABM experience across 1:Few and 1:Many campaign motions.
  • •Experience partnering with SDRs and AEs to align marketing campaigns with outbound and inbound motions.
  • •Working knowledge of marketing automation and CRM (Salesforce, Marketo) plus ability to analyze performance data using Excel/Google Sheets and Tableau.
Experience:5+ yearsB2BDemand generationABMGrowth marketing
Skills:Project managementWritten communicationVerbal communicationData-informed decision-making
Languages:English
Tech Stack:SalesforceMarketoAsanaSendosoOutreach6senseLinkedInContent syndicationWebinarsEmailTableauExcelGoogle SheetsClayGlean

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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