Head of Content Development (Livestream & Video) - all genders

Zalando
Anywhere
Full timeFunction: Content & Editorial (Writing/Editing)Skills: ["Leadership","Commercial acumen","Strategic thinking","Stakeholder management","Innovation mindset"]

Own Zalando’s Live Commerce and Live Entertainment ecosystem as the primary driver of the strategy, formats, and content funnels that convert inspiration into GMV. Lead a multi-disciplinary team across programming, brand-partner monetization, creator management, and technical operations. Define the 2026 live calendar, scale high-frequency streams, enable creators through training, and partner with Product/Engineering to improve the live platform roadmap and shoppable video experiences.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Zalando
Zalando
1 day ago

Head of Content Development (Livestream & Video) - all genders

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own Zalando’s Live Commerce and Live Entertainment ecosystem as the primary driver of the strategy, formats, and content funnels that convert inspiration into GMV. Lead a multi-disciplinary team across programming, brand-partner monetization, creator management, and technical operations. Define the 2026 live calendar, scale high-frequency streams, enable creators through training, and partner with Product/Engineering to improve the live platform roadmap and shoppable video experiences.
Location: Anywhere
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute the 2026 Live Commerce strategy across tentpoles, studio expert/KOL formats, and creator organic market streams.
  • •Grow brand-funded programming with Zalando Marketing Services by developing and pitching monetization formats aligned to major retail moments.
  • •Oversee creator casting, scaling, and enablement; transition to performance-based compensation with tiered bonuses tied to sales volume.
  • •Partner with Product, Engineering, and Design to steer the live platform roadmap and improve conversion UX features and shoppable video experiences.
  • •Manage end-to-end production operations and optimize post-stream monetization by repurposing live broadcasts into short-form assets.
  • •Develop product marketing tactics to drive audiences to watch and consume live content across channels (CRM, Paid, Simulcasting).

Pay and Benefits

Perks:Paid LeavePensionEquityHealth InsuranceRelocation

Key Requirements

  • •Proven leadership managing high-performing, cross-functional teams in digital media, e-commerce, or live broadcasting.
  • •Strong commercial acumen connecting creative content to conversion metrics and retail economics/GMV drivers.
  • •Deep familiarity with global live commerce trends, including European digital landscape benchmarks.
  • •Exceptional stakeholder management aligning Marketing, Zalando Marketing Services (ZMS), and Product teams.
  • •Passion for AI integration and emerging technologies that enhance the shopping experience.
Experience:Digital mediaE-commerceLive broadcasting
Skills:LeadershipCommercial acumenStrategic thinkingStakeholder managementInnovation mindset
Tech Stack:CRMVOD

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn