Marketing Manager-Oral Healthcare

Philips
Shanghai
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Strategic thinking","Teamwork","Planning","Project management","Stress resistance"]

Lead end-to-end B2C marketing for Philips oral healthcare consumer products in China, using consumer insights to drive activations across the customer journey. Own category marketing budgets and deliver top- and bottom-line results, launch original product categories in new channels, and manage an innovative product portfolio through the market introduction process. Partner closely with local sales, marketing, and cross-functional teams (Digital, PR, E-commerce, Sales, Finance) reporting to the Oral Healthcare Marketing leader.

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Philips
Philips
1 month ago

Marketing Manager-Oral Healthcare

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead end-to-end B2C marketing for Philips oral healthcare consumer products in China, using consumer insights to drive activations across the customer journey. Own category marketing budgets and deliver top- and bottom-line results, launch original product categories in new channels, and manage an innovative product portfolio through the market introduction process. Partner closely with local sales, marketing, and cross-functional teams (Digital, PR, E-commerce, Sales, Finance) reporting to the Oral Healthcare Marketing leader.
Location: Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end marketing execution for category B2C activation plans across all consumer touchpoints
  • •Manage the marketing budget and drive accountability for top and bottom-line category results
  • •Launch original product categories into new channels with stakeholder buy-in and contributions
  • •Build and manage an innovative product portfolio, including ownership of the market introduction process
  • •Cultivate relationships with local sales, marketing, functional teams, and the global category team

Key Requirements

  • •Bachelor’s degree
  • •Minimum 6 years of marketing management and/or business development experience in the FMCG or other consumer industry
  • •Knowledge and experience in e-commerce principles and tactics
  • •Ability to think strategically from a business perspective and execute with strong planning and organizational skills
  • •Fluency in written/spoken English and Mandarin
Experience:6+ yearsFMCGConsumer industry
Education:Bachelor's
Skills:Strategic thinkingTeamworkPlanningProject managementStress resistance
Languages:EnglishMandarin
Tech Stack:E-commerce

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn