Vice President - Marketing, INM WPB (Mumbai, MH, IN, 400063)

HSBC
Mumbai
Workplace: OnsiteFull timeFunction: Executive & General ManagementEducation: mastersSkills: ["Strategic thinking","Stakeholder management","Data-driven analytics","Attention to detail","Ability to learn"]

Develop and execute digital sales and marketing strategies for International Wealth & Premier Banking, driving revenue targets for cards and loans. Own planning and execution of paid, organic, and campaign activities across the customer journey, including end-to-end processes and integrated product launches. Use data and analytics (e.g., PowerBI and AI tools) to optimize funnel performance, manage KPI/MIS, and coordinate with stakeholders and agencies to deliver best-in-class digital content, engagement, and customer satisfaction.

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FursaFursa
HSBC
HSBC
1 day ago

Vice President - Marketing, INM WPB (Mumbai, MH, IN, 400063)

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Job Summary

Develop and execute digital sales and marketing strategies for International Wealth & Premier Banking, driving revenue targets for cards and loans. Own planning and execution of paid, organic, and campaign activities across the customer journey, including end-to-end processes and integrated product launches. Use data and analytics (e.g., PowerBI and AI tools) to optimize funnel performance, manage KPI/MIS, and coordinate with stakeholders and agencies to deliver best-in-class digital content, engagement, and customer satisfaction.
Location: Mumbai
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Launch credit card and loans performance marketing campaigns and activations across digital channels
  • •Lead planning and execution of digital sales strategy, including end-to-end processes and integrated product launches across offline and online journeys
  • •Drive sales targets using sales funnel analysis, proposition and messaging; accountable for digital sales and revenue targets for cards and loans
  • •Use data and analytical tools to determine success areas and curate insights on an ongoing basis
  • •Plan, build, test and launch best-in-class content and digital marketing/customer interaction on the website; manage digital KPIs, MIS, and reporting

Key Requirements

  • •MBA from a reputed business school with 8+ years of overall digital marketing experience
  • •Detailed understanding of retail banking products and services
  • •Thorough understanding of India’s digital media landscape, including display advertising, creative formats, and basic programmatic knowledge
  • •Strong analytical, data-driven approach with a test-and-learn mindset and ability to derive conclusions from data
  • •Ability to liaise with media and creative agencies to launch innovative digital campaigns
Experience:Financial servicesDigital marketing
Education:Master's
Skills:Strategic thinkingStakeholder managementData-driven analyticsAttention to detailAbility to learn
Tech Stack:PowerBIAIProgrammaticEmailSMSWhatsappIn-app

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn