Hootsuite

1 day ago

Senior Global Demand Generation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Build and execute integrated demand generation programs that turn market signals and account intelligence into qualified pipeline across Enterprise and Mid-Market segments. Own the full lifecycle of multi-channel campaigns (paid media, SEM, email, webinars, content syndication) and evolve engagement beyond form-fill models using intent and account intelligence tools like 6sense. Lead partner-led motions with strategic partners and the ISV Suite ecosystem, partnering closely with Sales, RevOps, and Product Marketing to drive measurable pipeline outcomes.

Location: Vancouver, Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities across paid media, SEM, email, webinars, content syndication, and partner channels.
•Balance demand creation with pipeline acceleration by improving conversion, velocity, and pipeline movement through funnel gap analysis and targeted programs.
•Use intent, engagement, product, partner, and account-level signals to identify emerging demand and improve account prioritization and campaign activation with Sales and BDR teams.
•Partner with Sales, RevOps, and Product Marketing to expand account-based marketing, including account selection, segmentation, buying-group strategy, orchestration, and measurement.
•Own and oversee partner-led demand generation motions, including joint campaigns, co-branded content, account-based plays, and joint events to drive partner-influenced pipeline.

Pay and Benefits

Salary: CAD 116,100 - 162,700 annually

Key Requirements

•Senior professional experience in B2B SaaS demand generation with meaningful responsibility for pipeline creation and revenue outcomes.
•Proven experience building integrated demand generation programs across multiple channels and managing them from strategy through performance analysis.
•Strong understanding of Enterprise and Mid-Market demand motions, including differences in targeting, engagement, sales alignment, and measurement.
•Hands-on account-based marketing experience (segmentation, account selection, orchestration, activation, measurement).
•Experience using intent, engagement, or account intelligence platforms such as 6sense or equivalent technologies.

Experience:B2B SaaS

Skills:Analytical judgmentCollaborationCommunicationDecision makingCreativity

Languages:English

Tech Stack:6sense

Company Brief

Hootsuite

Provides a social media management platform for businesses to schedule posts, monitor conversations, analyze performance, and manage multiple social accounts across networks. Serves marketers, agencies, and enterprises with collaboration and analytics tools.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Vancouver, Canada

Founded: 2008

Website LinkedIn

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Hootsuite

1 day ago

Senior Global Demand Generation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Vancouver, Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities across paid media, SEM, email, webinars, content syndication, and partner channels.
•Balance demand creation with pipeline acceleration by improving conversion, velocity, and pipeline movement through funnel gap analysis and targeted programs.
•Use intent, engagement, product, partner, and account-level signals to identify emerging demand and improve account prioritization and campaign activation with Sales and BDR teams.
•Partner with Sales, RevOps, and Product Marketing to expand account-based marketing, including account selection, segmentation, buying-group strategy, orchestration, and measurement.
•Own and oversee partner-led demand generation motions, including joint campaigns, co-branded content, account-based plays, and joint events to drive partner-influenced pipeline.

Pay and Benefits

Salary: CAD 116,100 - 162,700 annually

Key Requirements

•Senior professional experience in B2B SaaS demand generation with meaningful responsibility for pipeline creation and revenue outcomes.
•Proven experience building integrated demand generation programs across multiple channels and managing them from strategy through performance analysis.
•Strong understanding of Enterprise and Mid-Market demand motions, including differences in targeting, engagement, sales alignment, and measurement.
•Hands-on account-based marketing experience (segmentation, account selection, orchestration, activation, measurement).
•Experience using intent, engagement, or account intelligence platforms such as 6sense or equivalent technologies.

Experience:B2B SaaS

Skills:Analytical judgmentCollaborationCommunicationDecision makingCreativity

Languages:English

Tech Stack:6sense

Company Brief

Hootsuite

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Vancouver, Canada

Founded: 2008

Website LinkedIn