Market Development Lead

Campbell Soup
United States
Workplace: OnsiteFull timeUSD 67,000 - 92,200 annuallyFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Communication","Influencing","Problem-solving","Leadership","Analytical skills"]

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets to execute weekly, monthly, and quarterly sales plans. Build relationships with IDPs, store leadership, and retailer decision makers to identify opportunities, secure distribution and promotional placements, and resolve disputes quickly. Use business data to support retailer requirements, enable new item launches and planogram compliance, and improve route health while coordinating call coverage and inventory/logistics needs.

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Campbell Soup
Campbell Soup
19 hours ago

Market Development Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Drive market growth by partnering with Independent Distributor Partners (IDPs) and retail outlets to execute weekly, monthly, and quarterly sales plans. Build relationships with IDPs, store leadership, and retailer decision makers to identify opportunities, secure distribution and promotional placements, and resolve disputes quickly. Use business data to support retailer requirements, enable new item launches and planogram compliance, and improve route health while coordinating call coverage and inventory/logistics needs.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
  • •Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
  • •Lead route consults and individual/group meetings with IDPs to understand needs, support planning, and identify growth opportunities.
  • •Drive weekly, period, and quarterly sales plan execution and grow market share across the portfolio.
  • •Use data to identify retailer requirements and performance trends, support launches and planogram compliance, coordinate inventory/logistics, and respond to retailer concerns within 24 hours.
Travel: Low travel

Pay and Benefits

Salary: USD 67,000 - 92,200 annually
Perks:Health InsuranceDental401kPaid LeaveLife Insurance

Key Requirements

  • •3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
  • •Strong written and verbal communication, influencing, leadership, problem-solving, and analytical skills.
  • •Proficiency in Microsoft Excel and PowerPoint.
  • •Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
  • •Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
Experience:SalesCPG
Education:Bachelor's
Skills:CommunicationInfluencingProblem-solvingLeadershipAnalytical skills
Tech Stack:Microsoft OfficeMicrosoft ExcelMicrosoft PowerPoint

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
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Glassdoor: 3.5
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