AI Growth Marketer

Cinder
New York
Workplace: OnsiteFull timeUSD 140,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Low ego","High ownership","Strong judgment","Content and messaging judgment","Builder mindset"]

Own marketing-sourced pipeline for an AI trust & safety platform by turning existing positioning into a compelling narrative for generative AI buyers. You’ll build and measure demand across channels, amplify customer case studies and thought leadership (including founder content), and support event strategy. Partner with sales on lead scoring and follow-up, then run campaign measurement and reporting (attribution, lead scoring) so pipeline impact is clear and repeatable.

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FursaFursa
Cinder
Cinder
19 hours ago

AI Growth Marketer

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Last checked: 1 hour agoStatus: Live

Job Summary

Own marketing-sourced pipeline for an AI trust & safety platform by turning existing positioning into a compelling narrative for generative AI buyers. You’ll build and measure demand across channels, amplify customer case studies and thought leadership (including founder content), and support event strategy. Partner with sales on lead scoring and follow-up, then run campaign measurement and reporting (attribution, lead scoring) so pipeline impact is clear and repeatable.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and grow marketing-sourced pipeline in partnership with the Head of Sales, with latitude on channel mix and strategy.
  • •Translate existing positioning on AI red teaming, agentic moderation, and content integrity into messaging tailored to generative AI buyers across website and sales conversations.
  • •Increase demand-gen performance of customer case studies and stories, including written, video, and sales decks.
  • •Develop a thought leadership growth engine (blog, newsletter, founder ghostwriting support) with consistent cadence, sharper distribution, and original research/benchmarks.
  • •Support campaign measurement and reporting (attribution, lead scoring, inbound reporting) and partner with sales on lead scoring, handoff, and follow-up.

Pay and Benefits

Salary: USD 140,000 - 170,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDental401kMeal AllowanceCommuter Benefits

Key Requirements

  • •Built demand generation for an AI product specifically, and can discuss how models/agents behave and why evals matter for this audience.
  • •4+ years in growth marketing or B2B demand generation, including building from zero as the first hire with no existing pipeline or playbook.
  • •A track record of owning a pipeline number (targets, results, and misses).
  • •Experience generating demand in high-stakes categories where failure is existential (e.g., cybersecurity, identity/authentication, fintech risk, regtech).
  • •Comfortable in a CRM and marketing automation stack, and able to build your own reporting and measurement.
Experience:4+ yearsAIB2B demand generationGrowth marketingCybersecurityIdentity and authenticationFintechRegtech
Skills:Low egoHigh ownershipStrong judgmentContent and messaging judgmentBuilder mindset
Tech Stack:CRMMarketing automationAttributionLead scoringInbound reporting

Company Brief

Cinder
Cinder operates a modern culinary concept focused on producing wood-fired and fire-cooked meals through direct-to-consumer channels and local delivery. The company blends artisanal cooking techniques with streamlined operations to serve quality prepared foods to nearby customers.
Industry: Restaurants & Food Service
Website