Trade Marketing Specialist

Stanley Black & Decker
Italy
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 1-2 yearsEducation: bachelorsSkills: ["Analytical skills","Communication skills","Self-motivation","Structured working method"]

Define and manage the Stanley brand in Italy by owning product portfolio management and supporting strategy aligned with corporate direction. Develop trade marketing strategies that drive sales, profitability, and brand awareness through pricing, margins, promotions, and campaigns. Conduct market and competitor analysis, monitor product performance, and collaborate with sales and marketing to launch new products and enhancements while ensuring targets and commercial materials are delivered effectively.

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Stanley Black & Decker
Stanley Black & Decker
2 months ago

Trade Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Define and manage the Stanley brand in Italy by owning product portfolio management and supporting strategy aligned with corporate direction. Develop trade marketing strategies that drive sales, profitability, and brand awareness through pricing, margins, promotions, and campaigns. Conduct market and competitor analysis, monitor product performance, and collaborate with sales and marketing to launch new products and enhancements while ensuring targets and commercial materials are delivered effectively.
Location: Italy
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Oversee the product lifecycle from launch through promotional strategy.
  • •Develop and implement trade marketing strategies to drive sales and brand awareness.
  • •Conduct market research and competitor analysis to support pricing and positioning.
  • •Align company strategy with key customers and account plans, maintaining stakeholder communication.
  • •Execute campaigns and ensure commercial materials are well-presented while achieving targets and identifying new sales opportunities.

Pay and Benefits

Perks:Health InsuranceDentalLife InsuranceVisionPaid Leave

Key Requirements

  • •Own product marketing and trade marketing activities, including pricing, margins, promotions, and new product launches.
  • •Analyze markets and competitors to guide product positioning and improve trade strategy.
  • •Collaborate with sales and marketing to support product launches and enhancements.
  • •Monitor product performance and market trends, using insights to optimize margins and drive growth.
  • •Fluent English (spoken and written, around B2) and strong MS Office skills (Excel and PowerPoint).
Experience:1-2 years
Education:Bachelor's in Marketing (focus)
Skills:Analytical skillsCommunication skillsSelf-motivationStructured working method
Languages:English
Tech Stack:MS OfficeExcelPowerPoint

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website