Marketing Director, Male Grooming

Philips
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Communication","Negotiation","Leadership","Team management","Strategic thinking"]

Lead strategic marketing for the Male Grooming segment, guiding development and execution of regional plans using consumer and customer insights. Oversee cross-functional teams (CMI, CRM, Media, Social), manage external agencies, optimize campaigns for ROI, and drive brand growth in alignment with Philips’ health technology focus.

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Philips
Philips
4 months ago

Marketing Director, Male Grooming

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead strategic marketing for the Male Grooming segment, guiding development and execution of regional plans using consumer and customer insights. Oversee cross-functional teams (CMI, CRM, Media, Social), manage external agencies, optimize campaigns for ROI, and drive brand growth in alignment with Philips’ health technology focus.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Guide the development and implementation of marketing strategies and plans based on strong consumer/customer/people insights to enhance brand preference and drive consumer-centric culture.
  • •Center consumer and customer needs by understanding local/regional insights to impact regional plans.
  • •Partner with RBUs, develop and review activation of the regional marketing plan and integrate cadence and launch/NPI processes across the region.
  • •Lead a group of experts in CMI, CRM, Media, Social, working with cross-functional teams to provide strategic inputs throughout the planning cycle.
  • •Evaluate campaign effectiveness by analyzing performance data and use insights to adjust strategies for better ROI and alignment with business objectives.

Key Requirements

  • •10+ years of experience in Brand Marketing, Digital Marketing, E-commerce, Marketing Research, B2B/B2C/B2G Marketing, New Product Launches, Campaign Management or equivalent.
  • •Strong communicator with presentation and negotiation skills.
  • •Ability to represent Philips externally as brand ambassador.
  • •Good strategic thinking and business planning.
  • •Able to build and manage a sizable team with domain experts.
Experience:10+ yearsBrand marketingDigital marketingE-commerceMarketing researchB2BB2CB2GCampaign management
Skills:CommunicationNegotiationLeadershipTeam managementStrategic thinking
Tech Stack:MMMCRMCMI

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn