Senior Product Marketing Manager

Zello
Austin
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Communication","Cross-functional collaboration","Strategic thinking","Storytelling","Leadership"]

Senior Product Marketing Manager responsible for owning vertical positioning, messaging, and deal-close enablement across top enterprise segments. You’ll define ICPs and personas, build vertical kits and ROI-based proofs, enable Sales and Partners, and act as the market voice to improve win rates and asset adoption in late-stage opportunities.

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Zello
Zello
7 months ago

Senior Product Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Senior Product Marketing Manager responsible for owning vertical positioning, messaging, and deal-close enablement across top enterprise segments. You’ll define ICPs and personas, build vertical kits and ROI-based proofs, enable Sales and Partners, and act as the market voice to improve win rates and asset adoption in late-stage opportunities.
Location: Austin
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define vertical positioning for Retail, Hard Hats, and Aviation and translate customer pain points into enterprise messaging.
  • •Create and continuously improve vertical deal kits (decks, 1-pagers, discovery guides, objection handling, talk tracks) and ROI templates.
  • •Develop enterprise-ready proofs (case studies, quantified outcomes, security/compliance FAQs) and coordinate with Customer Marketing for late-stage deals.
  • •Deliver enablement for AEs/BDRs, including messaging workshops, battlecards, and vertical discovery training; prepare partner-ready versions of assets.
  • •Run lightweight competitive and market intel to shape pricing, packaging, and win/loss analyses; establish loops to continuously improve messaging and enablement.

Key Requirements

  • •5–8+ years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
  • •Strong experience building sales enablement that impacts pipeline outcomes
  • •Ability to define ICPs, personas, value propositions, and competitive differentiation by vertical
  • •Experience translating customer pain points into enterprise messaging and developing ROI-based narratives
  • •Proven ability to collaborate cross-functionally with Sales, Enablement, Partnerships, Customer Success, and Product
Experience:5-8 yearsB2B SaaSEnterprise software
Skills:CommunicationCross-functional collaborationStrategic thinkingStorytellingLeadership
Languages:English

Company Brief

Zello
Provides a push-to-talk (PTT) voice messaging platform and real-time communication apps for frontline teams and communities, enabling instant voice communication over cellular and Wi-Fi networks.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Austin, United States
Founded: 2007
WebsiteLinkedIn