Channel Marketing Manager, Principal Associate

Discover Financial
Chicago
Full timeUSD 109,900 - 125,400 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Project management","Attention to detail","Stakeholder management","Cross-functional collaboration","Copywriting"]

Own and evolve outbound channel marketing to close merchant acceptance gaps and reactivate dormant B2B merchants. Audit and optimize telemarketing, site visits, and mystery shopping programs, redesign messaging and scripts, and manage third-party SLAs and daily execution. Expand geo-targeted campaigns, orchestrate offline-to-online matchback tracking, and steward a $2.5M–$3.5M vendor budget by rigorously measuring unit economics and running statistically significant conversion tests within enterprise compliance constraints.

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Discover Financial
Discover Financial
2 days ago

Channel Marketing Manager, Principal Associate

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Last checked: 10 hours agoStatus: Live

Job Summary

Own and evolve outbound channel marketing to close merchant acceptance gaps and reactivate dormant B2B merchants. Audit and optimize telemarketing, site visits, and mystery shopping programs, redesign messaging and scripts, and manage third-party SLAs and daily execution. Expand geo-targeted campaigns, orchestrate offline-to-online matchback tracking, and steward a $2.5M–$3.5M vendor budget by rigorously measuring unit economics and running statistically significant conversion tests within enterprise compliance constraints.
Location: Chicago
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Audit and optimize telemarketing, site visit, and mystery shopping programs to establish baseline costs, conversion metrics, and vendor performance.
  • •Revamp reactivation messaging, phone scripts, objection-handling frameworks, and field briefs to increase dormant merchant win-backs.
  • •Direct third-party call centers and field agencies, ensuring SLA compliance, script adherence, conversion standards, and daily volume targets.
  • •Expand outbound channels with hyper-segmented, localized campaigns and coordinate offline partner activity to solve specific business needs.
  • •Own budget and unit economics, run conversion testing, and work with analytics teams to enable offline-to-online matchback tracking.

Pay and Benefits

Salary: USD 109,900 - 125,400 annually

Key Requirements

  • •Bachelor’s degree or military experience.
  • •At least 5 years of performance marketing, channel management, or outbound marketing experience in financial services, fintech, payments, or other highly regulated industries.
  • •At least 2 years of experience with Salesforce, Salesforce Marketing Cloud, or Pardot.
  • •Experience writing or auditing direct-response call scripts, field briefs, and objection-handling documentation.
  • •Ability to navigate regulatory or legal compliance reviews for marketing operations.
Experience:5+ yearsFinancial servicesFintechPaymentsRegulated industry
Education:Bachelor's
Skills:Project managementAttention to detailStakeholder managementCross-functional collaborationCopywriting
Tech Stack:SalesforceSalesforce Marketing CloudPardot

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn