Analyst, Primary Research & Ad Experimentation

Execute primary research studies that inform NBCUniversal’s Ad Sales strategy across linear TV and digital platforms, including Peacock. Partner with internal stakeholders to define objectives, craft research designs, and manage end-to-end project execution—from instrument development and fielding through analysis, reporting, and vendor management. Build audience intelligence through rigorous qualitative and quantitative methods, using data and third-party insights to strengthen narratives and recommendations.