Senior Principal, Marketing Strategic Finance & Analytics

Airbnb
United States
Workplace: RemoteFull timeUSD 204,000 - 245,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Leadership","Presentation","Stakeholder management","Storytelling"]

Lead financial planning, analysis, and measurement for Airbnb's Marketing organization. Partner with Growth Marketing, Data Science, Finance, and Product Marketing to evaluate analytical insights, develop go-to-market strategies, and drive operational excellence. Build KPI frameworks, track budgets, and ROI methodologies, and present data-driven recommendations to senior leadership to guide marketing investments across host and guest ecosystems.

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FursaFursa
Airbnb
Airbnb
3 months ago

Senior Principal, Marketing Strategic Finance & Analytics

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead financial planning, analysis, and measurement for Airbnb's Marketing organization. Partner with Growth Marketing, Data Science, Finance, and Product Marketing to evaluate analytical insights, develop go-to-market strategies, and drive operational excellence. Build KPI frameworks, track budgets, and ROI methodologies, and present data-driven recommendations to senior leadership to guide marketing investments across host and guest ecosystems.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead financial planning, budgeting, and analytics for the Marketing organization, partnering with cross-functional teams to develop go-to-market strategies.
  • •Develop KPI frameworks for marketing channels, set targets (OKRs) and monitor efficiency goals.
  • •Create ROI calculation methodologies with data science and research teams and lead holistic campaign reviews.
  • •Perform analytical deep dives into business trends, extract and visualize data, and present findings to senior leadership.
  • •Provide strategic support to Marketing, Product Marketing, and Hosting leadership to drive performance and business impact.

Pay and Benefits

Salary: USD 204,000 - 245,000 annually

Key Requirements

  • •15+ years of relevant business and analytics experience, including financial planning, management consulting, and/or analytics.
  • •Technical experience in financial analysis and modeling; SQL experience preferred.
  • •Ability to work across functions (marketing, data science, finance) and proactively connect teams.
  • •Strong communication skills with the ability to simplify large data sets into actionable recommendations.
  • •Advanced presentation skills (Google Docs, Keynote, Excel) and understanding of current social networking systems.
Skills:CommunicationLeadershipPresentationStakeholder managementStorytelling
Languages:English
Tech Stack:SQLExcelGoogle DocsKeynote

Company Brief

Airbnb
Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn