Principal Associate, Dealer Brand Manager (Auto)

Discover Financial
Plano
Workplace: OnsiteFull timeUSD 109,900 - 125,400 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic and organized approach","Stakeholder management","Strategic mindset","Excellent communication","Judgment"]

Own integrated brand marketing strategies that power the Auto Sales Channel, translating business goals into sales-ready narratives and dealer-facing enablement. Serve as a subject matter expert on dealer offerings and sales workflows, creating value propositions, creative briefs, and sales enablement toolkits. Use dealer feedback, competitive and field insights, and reporting to improve outcomes, influence sales leadership with recommendations, and ensure accurate, compliant marketing support delivered at the speed of business.

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Discover Financial
Discover Financial
1 day ago

Principal Associate, Dealer Brand Manager (Auto)

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Last checked: 7 hours agoStatus: Live

Job Summary

Own integrated brand marketing strategies that power the Auto Sales Channel, translating business goals into sales-ready narratives and dealer-facing enablement. Serve as a subject matter expert on dealer offerings and sales workflows, creating value propositions, creative briefs, and sales enablement toolkits. Use dealer feedback, competitive and field insights, and reporting to improve outcomes, influence sales leadership with recommendations, and ensure accurate, compliant marketing support delivered at the speed of business.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the development of integrated brand strategies that enable the Sales Channel as a liaison between Brand and Sales
  • •Build deep understanding of dealer offerings and sales workflows to ensure marketing solves real-world sales challenges
  • •Create overarching value propositions and sales narratives for internal sales meetings, external dealer presentations, and dealer-facing events
  • •Develop strategic marketing collateral and sales enablement toolkits to support the national Sales team in building and maintaining dealer relationships
  • •Use dealer feedback, competitive landscape, and field insights to identify recommendations and provide reporting on sales enablement impact

Pay and Benefits

Salary: USD 109,900 - 125,400 annually

Key Requirements

  • •Bachelor's Degree or military experience
  • •At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications
  • •3+ years of experience in financial services marketing
  • •2+ years of experience with automotive B2B marketing, automotive lending providers, or automotive SaaS providers
  • •2+ years of experience working directly in B2B Sales or partnering with a national B2B Sales team to drive channel growth
Experience:5+ years
Education:Bachelor's
Skills:Strategic and organized approachStakeholder managementStrategic mindsetExcellent communicationJudgment

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn