Director, Media Experimentation & Engagement

NBC Universal
United States
Workplace: HybridFull timeUSD 135,000 - 180,000 annuallyFunction: Executive & General ManagementExperience: 8+ yearsSkills: ["Executive communication","Leadership","Governance","Stakeholder influence","Accountability"]

Lead NBCU’s incrementality and engagement measurement program for Performance and Device media. Own the experimentation learning agenda, scale structured testing with higher rigor, and translate lift into subscriber value and retention guidance leaders can use. Define engagement measurement and always-on holdouts, calibrate MMM and MTA decision-grade across the portfolio, and partner with media teams and clean-room/collaboration environments. Manage a team and drive AI-enabled experimentation at scale.

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FursaFursa
NBC Universal
NBC Universal
18 hours ago

Director, Media Experimentation & Engagement

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead NBCU’s incrementality and engagement measurement program for Performance and Device media. Own the experimentation learning agenda, scale structured testing with higher rigor, and translate lift into subscriber value and retention guidance leaders can use. Define engagement measurement and always-on holdouts, calibrate MMM and MTA decision-grade across the portfolio, and partner with media teams and clean-room/collaboration environments. Manage a team and drive AI-enabled experimentation at scale.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own and scale the experimentation roadmap, defining learning agenda, decision questions, hypotheses, success metrics, guardrails, and power thresholds; approve/reject vendor designs.
  • •Define and lead engagement measurement, translating measured lift into subscriber revenue and retention value in partnership with Growth Strategy and Decision Sciences.
  • •Own always-on holdouts and lead holdout design/execution across Performance and Device media, including persistent engagement holdouts.
  • •Serve as source of truth for measurement calibration, keeping MMM and MTA consistent and decision-grade across the portfolio.
  • •Manage experimentation vendor relationships and represent the team at the executive level while managing a Manager and an Analyst and upleveling cross-functional partners.

Pay and Benefits

Salary: USD 135,000 - 180,000 annually
Perks:MedicalDentalVision401kPaid Leave

Key Requirements

  • •8+ years of relevant experience in media measurement and analytics, including people management experience and building/developing teams.
  • •5+ years expertise in experimentation design and causal inference for media, including structured testing, geo experiments, difference-in-differences, and platform holdouts.
  • •Strong foundation across the measurement triangle of MMM, MTA, and experimentation, with proven ability to reconcile and translate results into business decisions.
  • •Fluency in SQL and Excel, and proficiency in at least one of R or Python for data analysis.
  • •Experience presenting insights to executive audiences and creating governance while answering difficult questions in high-pressure situations.
Experience:8+ yearsMedia measurementMedia analytics
Skills:Executive communicationLeadershipGovernanceStakeholder influenceAccountability
Languages:English
Tech Stack:SQLExcelRPythonGoogleMetaTikTokClean roomMeta Advanced AnalyticsGoogle ADHAmazon AMCAgentic AIAutomated analytics workflows

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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