Senior Director, Brand

Airalo
United Kingdom
Workplace: RemoteFull timeGBP 117,500 - 158,500 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Communication","Executive presence","Analytical rigor","Ownership","Leadership"]

Own the global brand strategy, roadmap, and go-to-market plans across all regions, translating user insights and category data into direction. Lead brand performance governance, including tone of voice and brand health reporting, while advising senior leadership (CMO/C-suite) on brand implications of major decisions. Direct internal teams and creative agencies to build toolkits and execute campaigns, and hire, coach, and scale a multi-disciplinary brand leadership team across time zones.

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Airalo
Airalo
1 week ago

Senior Director, Brand

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Job Summary

Own the global brand strategy, roadmap, and go-to-market plans across all regions, translating user insights and category data into direction. Lead brand performance governance, including tone of voice and brand health reporting, while advising senior leadership (CMO/C-suite) on brand implications of major decisions. Direct internal teams and creative agencies to build toolkits and execute campaigns, and hire, coach, and scale a multi-disciplinary brand leadership team across time zones.
Location: United Kingdom
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Own the global brand strategy and roadmap, grounded in user understanding, market trends, competitive landscape, and category data.
  • •Set brand direction, product launch strategy, and go-to-market plans across active regions (APAC, Arabia & Africa, Europe, North & South America).
  • •Represent the brand at the marketing leadership table and advise the CMO and cross-functional leaders (Product, Growth, Partnerships) on brand implications of major decisions.
  • •Lead and grow a team of Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones, including recruitment, coaching, and resourcing decisions.
  • •Monitor and report brand performance and brand health; own tone of voice and governance; direct internal teams and creative agencies to deliver toolkits and execute campaigns across owned channels.

Pay and Benefits

Salary: GBP 117,500 - 158,500 annually

Key Requirements

  • •10+ years of brand/marketing experience in product-led, hyper-growth, fast-paced B2C, B2B, and/or B2B2C environments, including 7+ years leading and scaling brand or marketing teams.
  • •Proven track record building and scaling brand functions and teams across regions and time zones.
  • •Strong track record partnering with CMO/C-suite level leadership and influencing cross-functional strategy across brand, growth, product, and operations.
  • •Excellent communication and executive presence, including group presentation and public speaking.
  • •Strong ownership mindset with analytical rigor, comfortable with ambiguity and complexity.
Experience:10+ yearsB2CB2BB2B2CProduct-ledHyper-growth
Skills:CommunicationExecutive presenceAnalytical rigorOwnershipLeadership
Languages:English

Company Brief

Airalo
Operates a global eSIM marketplace and mobile connectivity platform that enables travelers and global customers to buy and install eSIMs for data plans across countries without physical SIM cards.
Industry: Telecommunications
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Singapore, Singapore
Founded: 2019
WebsiteLinkedIn