Paddle

1 month ago

Paid Social Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Own Paddle's paid social program end-to-end, shaping strategy, planning, execution and optimization across platforms. Drive ABM and audience strategies, collaborate with Revenue Marketing, Brand and Content, lead creative experimentation, measure impact with attribution, and manage budgets to drive pipeline and revenue in a remote, globally distributed team.

Location: Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Key Responsibilities

•Own Paddle's paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2.
•Own audience strategy: develop and maintain a robust audience framework to reach and engage the right companies and personas across paid social platforms.
•Drive ABM through paid social: collaborate with the ABM team to build targeted campaigns that move high-value accounts through the funnel.
•Partner with Revenue Marketing to activate campaigns: translate integrated campaign strategies into high-performing paid social programmes with aligned messaging, timing and targeting.
•Lead creative experimentation: define formats per platform and goal, run a rigorous testing programme to push performance further.

Pay and Benefits

Perks:Remote WorkLearning BudgetPaid Leave

Key Requirements

•6+ years of hands-on experience managing B2B paid social campaigns at scale, with LinkedIn Ads and other platforms, delivering measurable pipeline and revenue growth.
•Deep knowledge of Person Based Advertising & ABM, experience with Influ2, and ability to build campaigns moving high-value accounts through the funnel.
•Creative thinker with an analytical edge, able to back hypotheses with structured experiments and data, and comfortable using AI tools to generate and optimise creative.
•Comfortable managing significant budgets with precision and making data-driven allocation decisions across platforms and campaigns.
•Strong cross-functional collaborator, able to work with Revenue Marketing, ABM, Content, Brand, Sales, and Organic Social teams.

Experience:6+ yearsFintechSaaSABMB2BDigital marketing

Skills:CommunicationAnalyticalCollaborationProblem-solvingCreative thinking

Tech Stack:LinkedIn AdsRedditXInflu2AI tools

Company Brief

Paddle

Paddle is a merchant-of-record platform that handles payments, billing, taxes, fraud and compliance for SaaS and digital product companies, enabling sellers to manage global commerce and subscriptions through a single payments infrastructure.

Industry: Fintech Infrastructure

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: London, United Kingdom

Founded: 2012

Glassdoor: 3.3

Website LinkedIn Glassdoor

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Paddle

1 month ago

Paid Social Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Remote

Employment Type: Full time

Job Function: Data Science & Machine Learning

Key Responsibilities

•Own Paddle's paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2.
•Own audience strategy: develop and maintain a robust audience framework to reach and engage the right companies and personas across paid social platforms.
•Drive ABM through paid social: collaborate with the ABM team to build targeted campaigns that move high-value accounts through the funnel.
•Partner with Revenue Marketing to activate campaigns: translate integrated campaign strategies into high-performing paid social programmes with aligned messaging, timing and targeting.
•Lead creative experimentation: define formats per platform and goal, run a rigorous testing programme to push performance further.

Pay and Benefits

Perks:Remote WorkLearning BudgetPaid Leave

Key Requirements

•6+ years of hands-on experience managing B2B paid social campaigns at scale, with LinkedIn Ads and other platforms, delivering measurable pipeline and revenue growth.
•Deep knowledge of Person Based Advertising & ABM, experience with Influ2, and ability to build campaigns moving high-value accounts through the funnel.
•Creative thinker with an analytical edge, able to back hypotheses with structured experiments and data, and comfortable using AI tools to generate and optimise creative.
•Comfortable managing significant budgets with precision and making data-driven allocation decisions across platforms and campaigns.
•Strong cross-functional collaborator, able to work with Revenue Marketing, ABM, Content, Brand, Sales, and Organic Social teams.

Experience:6+ yearsFintechSaaSABMB2BDigital marketing

Skills:CommunicationAnalyticalCollaborationProblem-solvingCreative thinking

Tech Stack:LinkedIn AdsRedditXInflu2AI tools

Company Brief

Paddle

Industry: Fintech Infrastructure

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: London, United Kingdom

Founded: 2012

Glassdoor: 3.3

Website LinkedIn Glassdoor