Senior Campaign Analyst

Qantas Airways
Sydney
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsEducation: bachelorsSkills: ["Storytelling","Communication","Stakeholder management","Organisation","Autonomy"]

Facilitate end-to-end marketing campaign planning for Qantas Frequent Flyer and Qantas customers, from pre-campaign data analysis and segmentation through campaign build. Use propensity models to define targets and evaluate performance across multiple channels, measuring incremental response rates and producing effectiveness reporting. Act as a subject matter expert in data and commercial insights, partnering with stakeholders to deliver campaign recommendations and solutions.

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Qantas Airways
Qantas Airways
14 hours ago

Senior Campaign Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Facilitate end-to-end marketing campaign planning for Qantas Frequent Flyer and Qantas customers, from pre-campaign data analysis and segmentation through campaign build. Use propensity models to define targets and evaluate performance across multiple channels, measuring incremental response rates and producing effectiveness reporting. Act as a subject matter expert in data and commercial insights, partnering with stakeholders to deliver campaign recommendations and solutions.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Support and consult on the overall campaign process, including pre-campaign analysis, target extraction, segmentation, and campaign build.
  • •Use propensity models to determine incremental campaign response rates across multiple channels.
  • •Measure and report campaign effectiveness, including post-campaign/program analysis and uplift quantification.
  • •Serve as a subject matter expert in data and commercials, providing campaign recommendations and solutions to stakeholders.
  • •Manage and prioritise multiple competing tasks across departments while meeting service standards and deadlines.

Pay and Benefits

Perks:Travel AllowanceParental LeaveSalary PackagingWellness Stipend

Key Requirements

  • •5+ years’ experience in campaign management, targeting, and segmentation.
  • •Advanced skills in Excel, SQL querying, and relational databases.
  • •Tertiary degree in Mathematics, Marketing, Statistics, Computing, or a related analytical field.
  • •Experience applying experimental design with control groups for marketing campaigns.
  • •Proven post-campaign/program analysis skills, including evaluation and quantification of uplift.
Experience:5+ yearsLoyalty industryMarketing campaignsSegmentation
Education:Bachelor's in Mathematics, Marketing, Statistics, Computing
Skills:StorytellingCommunicationStakeholder managementOrganisationAutonomy
Languages:English
Tech Stack:ExcelSQLRelational databasesTableauPower BIQliksenseAdobe campaignUnicaCIM

Company Brief

Qantas Airways
Australia’s flag carrier providing domestic, international and freight air services, operating Qantas, Jetstar and QantasLink brands, plus a loyalty business (Qantas Frequent Flyer) and aviation services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mascot, NSW, Australia
Founded: 1920
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