Senior Manager, Marketing Operations

Alation
Chennai
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical","Project management","Problem-solving","Communication","Collaboration"]

Own end-to-end campaign operations for a global go-to-market engine, ensuring flawless intake, execution, QA, deployment, and performance tracking. Build and optimize Marketo programs—email, nurture journeys, workflows, forms—and run Salesforce campaign support. Lead marketing automation initiatives, manage lead lifecycle operations and integrations, and partner across Demand Gen, Product Marketing, Digital, Sales, and RevOps to scale ABM and improve AI SDR inbound conversion.

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FursaFursa
Alation
Alation
2 days ago

Senior Manager, Marketing Operations

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Last checked: 15 hours agoStatus: Live

Job Summary

Own end-to-end campaign operations for a global go-to-market engine, ensuring flawless intake, execution, QA, deployment, and performance tracking. Build and optimize Marketo programs—email, nurture journeys, workflows, forms—and run Salesforce campaign support. Lead marketing automation initiatives, manage lead lifecycle operations and integrations, and partner across Demand Gen, Product Marketing, Digital, Sales, and RevOps to scale ABM and improve AI SDR inbound conversion.
Location: Chennai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own end-to-end campaign operations from intake through execution, QA, deployment, and performance tracking.
  • •Build and optimize Marketo programs including email campaigns, nurture journeys, workflows, forms, and support Salesforce campaign execution.
  • •Lead marketing automation initiatives to improve campaign execution, operational efficiency, and scalability.
  • •Manage lead lifecycle operations: lead imports, scoring, routing, consent management, database health, and Marketo/Salesforce integrations.
  • •Partner cross-functionally to support integrated campaigns, product launches, audience segmentation in 6sense, and AI SDR/inbound lead management to improve conversion.

Key Requirements

  • •8+ years of Marketing Operations, Marketing Automation, or Revenue Operations experience in a high-growth B2B SaaS environment.
  • •Expert-level experience with Marketo and strong Salesforce expertise.
  • •Proven experience building and optimizing email marketing, nurture campaigns, marketing automation, and lead lifecycle management.
  • •Experience with 6sense or similar ABM platforms.
  • •Strong analytical, project management, and problem-solving skills, with excellent communication and stakeholder collaboration across Marketing, Sales, and Operations.
Experience:B2B SaaSMarketing operationsMarketing automationRevenue operations
Skills:AnalyticalProject managementProblem-solvingCommunicationCollaboration
Tech Stack:MarketoSalesforce6senseAI SDRABMEmail marketingMarketing automationSalesforce campaigns

Company Brief

Alation
Provides a data catalog and data intelligence platform that helps enterprises find, understand, trust, and use their data for analytics, governance, and BI initiatives.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Funding: Series D
Headquarters: Redwood City, United States
Founded: 2012
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn