Miele

3 weeks ago

Trade and Shopper Marketing (In-store) Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own Nordic in-store activation strategy, from building customer/format calendars and “perfect store” standards to delivering POSM production, NPD launch playbooks, and retail events that drive trial and conversion. Use shopper and category insights (e.g., GfK/Applia) to optimize conversion and ROI, track KPI dashboards, and produce post-program learnings. Partner with customers on retail media and ensure online-to-offline consistency, leading execution across Sales, field teams, and agencies with budget accountability.

Location: Stockholm, Copenhagen

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build the Nordic in-store activation calendar (ERT, KRT) with mechanics, timelines, and ROI goals, and lead end-to-end implementation with field teams and agencies.
•Define and deploy “perfect store” retail excellence standards, visual merchandising guidelines, planogram compliance, and fixture maintenance across the cluster.
•Own POSM strategy and production for permanent and campaign activities, delivering premium execution with cost efficiency.
•Lead NPD launch playbooks for stores, including toolkits, demo flows, and training briefs with coordination across Category, Sales, Key Account Managers, and Training.
•Use shopper/category data to plan and measure performance via KPI dashboards, and produce post-program recaps with learnings and next actions.

Key Requirements

•5+ years in Trade/Shopper Marketing, Visual Merchandising, or Retail Activation in premium durables or FMCG, with store execution at scale.
•Mastery of POSM and visual merchandising/retail activation craft from brief to production, logistics, rollout, and compliance.
•Comfort with shopper and category data (e.g., GfK/Applia, retailer insights) to build shelf/display strategies and KPIs.
•Strong budget ownership and post-program evaluation (ROI, conversion, incrementality) with clear narratives for internal and customer audiences.
•Fluent English plus one Nordic language preferred; travel across the Nordics expected.

Experience:5+ yearsPremium durablesFMCGRetail activation

Skills:Stakeholder leadershipBudget ownershipCross-functional executionData-driven planning

Languages:English

Tech Stack:GfKAppliaPOSMPOSPlanogramRetail mediaQRPDP

Company Brief

Miele

Manufacturer of premium domestic and commercial appliances including washers, dryers, dishwashers, ovens, and vacuum cleaners, known for engineering quality, longevity, and innovative household technologies.

Industry: Home Appliances

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Bootstrapped

Headquarters: Gütersloh, Germany

Founded: 1899

Website LinkedIn

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Miele

3 weeks ago

Trade and Shopper Marketing (In-store) Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Stockholm, Copenhagen

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build the Nordic in-store activation calendar (ERT, KRT) with mechanics, timelines, and ROI goals, and lead end-to-end implementation with field teams and agencies.
•Define and deploy “perfect store” retail excellence standards, visual merchandising guidelines, planogram compliance, and fixture maintenance across the cluster.
•Own POSM strategy and production for permanent and campaign activities, delivering premium execution with cost efficiency.
•Lead NPD launch playbooks for stores, including toolkits, demo flows, and training briefs with coordination across Category, Sales, Key Account Managers, and Training.
•Use shopper/category data to plan and measure performance via KPI dashboards, and produce post-program recaps with learnings and next actions.

Key Requirements

•5+ years in Trade/Shopper Marketing, Visual Merchandising, or Retail Activation in premium durables or FMCG, with store execution at scale.
•Mastery of POSM and visual merchandising/retail activation craft from brief to production, logistics, rollout, and compliance.
•Comfort with shopper and category data (e.g., GfK/Applia, retailer insights) to build shelf/display strategies and KPIs.
•Strong budget ownership and post-program evaluation (ROI, conversion, incrementality) with clear narratives for internal and customer audiences.
•Fluent English plus one Nordic language preferred; travel across the Nordics expected.

Experience:5+ yearsPremium durablesFMCGRetail activation

Skills:Stakeholder leadershipBudget ownershipCross-functional executionData-driven planning

Languages:English

Tech Stack:GfKAppliaPOSMPOSPlanogramRetail mediaQRPDP

Company Brief

Miele

Industry: Home Appliances

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Bootstrapped

Headquarters: Gütersloh, Germany

Founded: 1899

Website LinkedIn