Trade and Shopper Marketing (In-store) Specialist

Miele
Stockholm, Copenhagen
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Stakeholder leadership","Budget ownership","Cross-functional execution","Data-driven planning"]

Own Nordic in-store activation strategy, from building customer/format calendars and “perfect store” standards to delivering POSM production, NPD launch playbooks, and retail events that drive trial and conversion. Use shopper and category insights (e.g., GfK/Applia) to optimize conversion and ROI, track KPI dashboards, and produce post-program learnings. Partner with customers on retail media and ensure online-to-offline consistency, leading execution across Sales, field teams, and agencies with budget accountability.

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Miele
Miele
2 months ago

Trade and Shopper Marketing (In-store) Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 24 days agoStatus: Live

Job Summary

Own Nordic in-store activation strategy, from building customer/format calendars and “perfect store” standards to delivering POSM production, NPD launch playbooks, and retail events that drive trial and conversion. Use shopper and category insights (e.g., GfK/Applia) to optimize conversion and ROI, track KPI dashboards, and produce post-program learnings. Partner with customers on retail media and ensure online-to-offline consistency, leading execution across Sales, field teams, and agencies with budget accountability.
Location: Stockholm, Copenhagen
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build the Nordic in-store activation calendar (ERT, KRT) with mechanics, timelines, and ROI goals, and lead end-to-end implementation with field teams and agencies.
  • •Define and deploy “perfect store” retail excellence standards, visual merchandising guidelines, planogram compliance, and fixture maintenance across the cluster.
  • •Own POSM strategy and production for permanent and campaign activities, delivering premium execution with cost efficiency.
  • •Lead NPD launch playbooks for stores, including toolkits, demo flows, and training briefs with coordination across Category, Sales, Key Account Managers, and Training.
  • •Use shopper/category data to plan and measure performance via KPI dashboards, and produce post-program recaps with learnings and next actions.

Key Requirements

  • •5+ years in Trade/Shopper Marketing, Visual Merchandising, or Retail Activation in premium durables or FMCG, with store execution at scale.
  • •Mastery of POSM and visual merchandising/retail activation craft from brief to production, logistics, rollout, and compliance.
  • •Comfort with shopper and category data (e.g., GfK/Applia, retailer insights) to build shelf/display strategies and KPIs.
  • •Strong budget ownership and post-program evaluation (ROI, conversion, incrementality) with clear narratives for internal and customer audiences.
  • •Fluent English plus one Nordic language preferred; travel across the Nordics expected.
Experience:5+ yearsPremium durablesFMCGRetail activation
Skills:Stakeholder leadershipBudget ownershipCross-functional executionData-driven planning
Languages:English
Tech Stack:GfKAppliaPOSMPOSPlanogramRetail mediaQRPDP

Company Brief

Miele
Manufacturer of premium domestic and commercial appliances including washers, dryers, dishwashers, ovens, and vacuum cleaners, known for engineering quality, longevity, and innovative household technologies.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Gütersloh, Germany
Founded: 1899
WebsiteLinkedIn