Paid Acquisition & Strategic Operations Manager

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 5+ yearsSkills: ["Cross-functional collaboration","Project management","Data-driven problem solving","Leadership","Prioritization"]

Drive end-to-end paid acquisition growth for SMB new advertisers globally by owning growth strategy, budgets, and OKRs/KPIs. Lead and optimize performance marketing with external agencies, using data analytics to identify funnel friction and test creative/audience strategies. Partner cross-functionally with product, data science, operations, marketing, and sales to deploy marketing capabilities and product features that unlock scalable user growth, retention, and marketing ROI.

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FursaFursa
TikTok
TikTok
1 day ago

Paid Acquisition & Strategic Operations Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Drive end-to-end paid acquisition growth for SMB new advertisers globally by owning growth strategy, budgets, and OKRs/KPIs. Lead and optimize performance marketing with external agencies, using data analytics to identify funnel friction and test creative/audience strategies. Partner cross-functionally with product, data science, operations, marketing, and sales to deploy marketing capabilities and product features that unlock scalable user growth, retention, and marketing ROI.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
  • •Manage performance marketing budgets, set OKRs/KPIs, and steer external paid media agencies to maximize ROI through campaign optimization and channel diversification.
  • •Use data analytics and customer insights to identify funnel friction and growth levers, and craft creative/audience strategies to meet acquisition and retention goals.
  • •Collaborate with PM, Data Science, Ops, Marketing, and Sales to deploy new marketing capabilities, incentive schemes, and product features.
  • •Lead several agencies to manage day-to-day paid acquisition operations in a rapidly evolving environment.

Key Requirements

  • •5+ years managing large-scale campaigns across diversified channels, including media buying and performance ads strategy.
  • •3+ years working in enterprise B2B business.
  • •Experience balancing hands-on execution with growth strategy in a fast-paced environment.
  • •Strong digital marketing fundamentals with deep growth and optimization knowledge, including A/B testing best practices.
  • •Experience working in the APAC market and understanding regional nuances.
Experience:5+ yearsB2BAPACPerformance marketing
Skills:Cross-functional collaborationProject managementData-driven problem solvingLeadershipPrioritization

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn