CRM Manager

Kempinski
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Organization","Analytics","Data privacy compliance","Cross-functional collaboration"]

Own Kempinski’s global CRM strategy and lifecycle programs, building scalable CRM infrastructure and automated guest journeys from pre-arrival through loyalty retention. Develop targeted, segment-driven marketing campaigns using advanced personalization and unified customer profiles, while ensuring GDPR-aligned consent and data governance. Manage editorial calendars and deploy global loyalty initiatives, optimizing CRM/ESP platform usage and delivering performance reporting, insights, and quality assurance for guest-facing communications.

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Kempinski
Kempinski
19 hours ago

CRM Manager

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Last checked: 23 minutes agoStatus: Live

Job Summary

Own Kempinski’s global CRM strategy and lifecycle programs, building scalable CRM infrastructure and automated guest journeys from pre-arrival through loyalty retention. Develop targeted, segment-driven marketing campaigns using advanced personalization and unified customer profiles, while ensuring GDPR-aligned consent and data governance. Manage editorial calendars and deploy global loyalty initiatives, optimizing CRM/ESP platform usage and delivering performance reporting, insights, and quality assurance for guest-facing communications.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Oversee and support implementation of scalable global CRM technology infrastructure.
  • •Design and implement automated guest lifecycle journeys, from pre-arrival welcomes to post-stay engagement and loyalty retention.
  • •Manage targeted lifecycle-driven CRM marketing strategies by customer segments, behavioral triggers, and brand equity.
  • •Ensure consent protocols and global data privacy governance, coordinating with Legal on opt-in/opt-out mechanisms and GDPR compliance.
  • •Own campaign/content operations: manage editorial calendars, deploy global loyalty initiatives and promotions, optimize CRM platform usage, and report performance metrics to the executive team.

Pay and Benefits

Perks:Health InsurancePaid LeaveAnnual BonusEmployee Discounts

Key Requirements

  • •Minimum 5 years of experience in multi-channel CRM, database management, or lifecycle marketing across the customer journey, preferably in luxury hospitality or premium retail.
  • •Bachelor’s degree in marketing, communications, or a related field.
  • •High proficiency in major CRM/ESP platforms and multi-channel messaging platforms.
  • •Strong capability to interpret complex datasets, manage profile hygiene/deduplication, perform A/B testing, and build database segmentations.
  • •Outstanding written and verbal communication skills in English with strong attention to detail and grammar.
Experience:5+ yearsLuxury hospitalityPremium retail
Education:Bachelor's in marketing, communications, or a related field
Skills:CommunicationOrganizationAnalyticsData privacy complianceCross-functional collaboration
Languages:English
Tech Stack:CRMESPHTML/CSSGoogle WorkspaceGDPR

Company Brief

Kempinski
Kempinski is a luxury hotel management company operating five-star hotels, residences and restaurants worldwide. The group provides high-end hospitality services, managing properties and bespoke guest experiences across major cities and resort destinations.
Industry: Hotels & Resorts
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Munich, Germany
Founded: 1862
Glassdoor
Glassdoor: 4.0
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