Senior Marketing Specialist

Delivery Hero
Kuala Lumpur
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Project management","Collaboration","Analytical thinking","Stakeholder influence"]

Own cross-functional marketing execution for TabSquare, spanning brand storytelling, product launches, and go-to-market initiatives. Drive digital growth through low-cost experimentation and performance marketing, including drafting and optimizing EDM plus SMS and WhatsApp campaigns. Create and coordinate content across social and digital touchpoints, turn product capabilities and customer stories into compelling narratives, and measure results to refine demand generation.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Delivery Hero
Delivery Hero
3 days ago

Senior Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own cross-functional marketing execution for TabSquare, spanning brand storytelling, product launches, and go-to-market initiatives. Drive digital growth through low-cost experimentation and performance marketing, including drafting and optimizing EDM plus SMS and WhatsApp campaigns. Create and coordinate content across social and digital touchpoints, turn product capabilities and customer stories into compelling narratives, and measure results to refine demand generation.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support product launches, feature storytelling, and go-to-market initiatives.
  • •Explore low-cost, unconventional growth opportunities across digital channels and communities.
  • •Shape how TabSquare communicates products, value propositions, and brand.
  • •Drive performance marketing by drafting and sending EDM, SMS, and WhatsApp campaigns, optimizing campaign elements for results.
  • •Create and coordinate content across social media and digital touchpoints, and support experiments for product-led growth and demand generation.
Travel: Low travel

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or related.
  • •3-5 years of experience in marketing, product marketing, or related roles.
  • •Strong written and verbal communication skills to create compelling content.
  • •Proven track record of successful product launches and marketing campaigns.
  • •Experience drafting, sending, and tracking EDM, SMS, and WhatsApp campaigns.
Experience:3-5 yearsProduct marketingDigital marketingProduct-led growthDemand generation
Education:Bachelor's
Skills:CommunicationProject managementCollaborationAnalytical thinkingStakeholder influence
Languages:English
Tech Stack:MailchimpSendGridEDMSMSWhatsAppSocial media

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor