Director of Marketing

CodeHS
Chicago
Workplace: OnsiteFull timeUSD 115,000 - 175,000Function: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Communication","Project management","Analytical mindset","Collaboration"]

Lead CodeHS’s marketing team and strategy, reporting directly to the CEO and serving on the leadership team. Drive awareness, adoption, and engagement across K–12 schools and districts through multi-channel campaigns (email, social, content, paid media, events). Own brand positioning and messaging, partner with Revenue, Engineering, and Curriculum, and use marketing analytics to guide decisions and communicate impact.

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CodeHS
CodeHS
2 months ago

Director of Marketing

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Last checked: 15 minutes agoStatus: Live

Job Summary

Lead CodeHS’s marketing team and strategy, reporting directly to the CEO and serving on the leadership team. Drive awareness, adoption, and engagement across K–12 schools and districts through multi-channel campaigns (email, social, content, paid media, events). Own brand positioning and messaging, partner with Revenue, Engineering, and Curriculum, and use marketing analytics to guide decisions and communicate impact.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute marketing strategy to grow brand awareness and adoption across K–12 districts and schools.
  • •Lead and mentor the marketing team, fostering a high-performing, collaborative, creative culture.
  • •Design and oversee multi-channel campaigns (email, social, content, paid media, and events) to drive qualified leads and teacher engagement.
  • •Refine brand positioning and messaging based on company values and customer insights.
  • •Manage marketing analytics and budgets, using data to guide decisions and maximize ROI.

Pay and Benefits

Salary: USD 115,000 - 175,000

Key Requirements

  • •5+ years of marketing experience, including at least 2 years leading a marketing team.
  • •Experience managing full-time staff across functions such as content, design, social, and campaigns.
  • •Deep understanding of brand strategy, digital marketing, content, and demand generation.
  • •Exceptional written and verbal communication skills.
  • •Strong analytical mindset using marketing performance metrics to inform strategy.
Experience:5+ yearsEdtechEducationSaaS
Skills:LeadershipCommunicationProject managementAnalytical mindsetCollaboration

Company Brief

CodeHS
Provides an online platform and curriculum for teaching computer science to K–12 students, offering interactive coding lessons, teacher tools, assessments, and professional development to schools and districts.
Industry: EdTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn