Senior Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Problem-solving","Ownership","Attention to detail"]

Build and launch cross-Marketing GenAI products that improve speed, quality, scalability, and decision-making. Identify high-value marketing workflows for AI, quantify impact, and translate business needs into product requirements and measurable success criteria. Prototype and evaluate solutions using SQL, Python, automation tools, and GenAI technologies, then partner with developers and Marketing teams to deploy, measure adoption, and drive continuous improvement.

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FursaFursa
Agoda
Agoda
5 days ago

Senior Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Build and launch cross-Marketing GenAI products that improve speed, quality, scalability, and decision-making. Identify high-value marketing workflows for AI, quantify impact, and translate business needs into product requirements and measurable success criteria. Prototype and evaluate solutions using SQL, Python, automation tools, and GenAI technologies, then partner with developers and Marketing teams to deploy, measure adoption, and drive continuous improvement.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Identify recurring Marketing workflows where AI can materially improve speed, quality, scalability, or decision-making.
  • •Quantify opportunities by establishing current effort, pain points, user base, and potential business value.
  • •Translate business needs into product requirements, user journeys, milestones, and measurable success criteria.
  • •Build and test prototypes using SQL, Python, automation tools, and generative AI; partner with developers and Marketing teams to deploy reliable products.
  • •Design evaluation frameworks, lead pilots and iterative testing, and drive rollout, documentation, training, and adoption while measuring impact.

Key Requirements

  • •4–6 years of relevant experience in analytics, product analytics, marketing strategy, business operations, consulting, product management, or a related field.
  • •Bachelor’s degree or higher in a quantitative, technical, or business discipline (e.g., computer science, engineering, mathematics, statistics, economics, finance).
  • •Strong SQL skills and the ability to work independently with large or complex datasets.
  • •Hands-on experience with Python, scripting, workflow automation, and generative AI application development.
  • •Experience defining hypotheses, designing experiments, and translating results into actionable business recommendations.
Experience:4-6 yearsDigital marketingMarketing analyticsGenerative AI
Education:Bachelor's
Skills:CommunicationStakeholder managementProblem-solvingOwnershipAttention to detail
Languages:English
Tech Stack:SQLPythonAutomation toolsGenerative AIAPIsRetrieval-augmented generationModel evaluationHuman-in-the-loopCodexCursorClaude CodeGoogle AI Studio

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn